Using the Power of Video in Storytelling
Using the Power of Storytelling in Video
60% of online usage is dedicated to viewing video. So making the most of those video views is crucial. Whatever form your next video takes, storytelling is what matters most. HS discusses using video to tell a better story about your business or product and keep viewers engaged, informed and entertained.
Making an Emotional Connection
Companies often task HS with a branding video to showcase their business. A good video communicates what you do. A great video communicates why viewers should care. That all begins with finding the emotional connection that resonates with viewers.
For example:
Good Video: We’ve been in business for 75 years.
Great Video: Grandpa started this in his garage during the Great Depression.
Good Video: We implant medical devices from board certified experts.
Great Video: Rob never believed he would walk again and today he’s playing baseball with his grandkids.
Good Video: We build high quality custom houses.
Great Video: Years of memories deserve a place that feels like home.
At the beginning of any video project, the HS team will talk to you not only about what you hope to convey, but why it’s important – and even emotional. Before a shoot is scheduled or a camera is powered-up, we’ll talk about your goals moving forward, but also what moves your customers to be happy ones and how we can seek out more through storytelling.
Some Simple Ways to Create Powerful Stories
We all know that attention spans are shorter than they’ve ever been. Viewers’ attention is split between multiple messages, busy schedules and the basic demands of life. If someone is making the time to view your video, reward them:
Pacing is Crucial – Clients often ask how long a video should be. The answer depends on a lot of factors. But pacing is important. A great video has a clearly constructed beginning, middle and end. The pace should tee up why the veiwer is watching, get to the point of why the viewer should care and clearly communicate a call to action.
Visuals Matter – It seems obvious, but paying special attention to your visuals is essential. HS videographers and producers have a keen eye for details. Every frame of a video counts. Motion, lighting and interview subjects all matter. A simple test is “Would you still be curious about the video with the sound turned off?”
A Call to Action – Your video needs to make a strong summary case of your value, including a prompt for the customer to take the next step with a call, a website visit or social media add, for example. More importantly, your call to action should reward the viewer with an invitation to reap even more benefits by continuing the conversation.
Have a Video Conversation – And Let HS Make it Simple, Impactful
The coordination, logistics and planning to create an emotional video may seem overwhelming. But it’s HS’s job to remove those worries. Let’s sit down and have a conversation. HS can make it simple – and impactful.
Book a meeting today or e-mail becka@henkinschultz.com to see how we may help you create your next great video story.
