Even as a kid, Toby was a bit fascinated about left brain versus right brain. He tested dozens of people for a science project – including himself – and found he split right down the middle. Far from a major neurological discovery, it did help explain why he gravitated to all sides of the advertising business.

Since graduating from University of South Dakota with a communication degree, Toby has been both an account executive and freelance creative; a dancing Shark in West Side Story and a behind-the-scenes producer; a performing musician and a manager of performers. He digs words with flair and backs them with a little left-brain logic and right-brain love.