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Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Safety Dance 2K14

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…
HenkinSchultz
June 6, 2014
Ad of the WeekAdvertisingBrandingCommercials

The People’s King?

Be Like Mike. Bo Knows. We Must Protect This House. All were marketing campaigns that propelled their respective subjects from sports mainstays to transcendent cultural icons. With its' latest spot entitled "Training Day" Nike is once again trying to strike sports marketing gold. The ninety-second spot features none other than the king himself, LeBron James, as a mob of his fans follow him throughout the city of Miami while he undergoes his offseason workout regiment. It is eerily reminiscent of Sylvester Stallone's timeless Rocky scene, stopping just short of LBJ shadowboxing as a mob of children surround him while the…
HenkinSchultz
November 1, 2013
Ad of the WeekBrandingCommercialsTelevision

10.17.13 Ad of the Week

About two weeks ago, Samsung began airing a series of television spots introducing their latest release in technology products, the Galaxy Gear smartwatch. One of the commercials features a sort of "supercut" spot that combines shots of similar gadgets in use from classic science fiction televisions and movies. From Knight Rider's Michael Knight speaking to his car, to Captain Kirk using his wrist-based Communicator to make orders, to George Jetson asking his watch for the time; the advertisement does an outstanding job of connecting with several generations of viewers to remind them of how some of their past heroes utilized…
HenkinSchultz
October 17, 2013
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