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AdvertisingBrandingDigital

Insta-advertsing?

One of the most popular photo sharing apps out there is now opening up advertising on its platform. This is due largely to Facebook, which acquired Instagram in April of 2012 for a smooth $1 billion, and also the immense popularity of the app. According to the Pew Research Center, about 1 in 5 Americans have this app on their phone. This is pretty amazing considering it has only been out in the world for just over three years. This could essentially be a huge cash cow not only for Instagram but for advertisers as well, depending on their target…
HenkinSchultz
October 29, 2013
Ad of the WeekBrandingCommercialsTelevision

10.17.13 Ad of the Week

About two weeks ago, Samsung began airing a series of television spots introducing their latest release in technology products, the Galaxy Gear smartwatch. One of the commercials features a sort of "supercut" spot that combines shots of similar gadgets in use from classic science fiction televisions and movies. From Knight Rider's Michael Knight speaking to his car, to Captain Kirk using his wrist-based Communicator to make orders, to George Jetson asking his watch for the time; the advertisement does an outstanding job of connecting with several generations of viewers to remind them of how some of their past heroes utilized…
HenkinSchultz
October 17, 2013