Roots make a difference. At least that’s what HenkinSchultz partner, Joe Henkin, attributes to his business philosophy – one he shares and passes on to the marketing team at HenkinSchultz. “Part of my family’s culture is to volunteer and help people,” he said. It’s not surprising that helping people solve marketing challenges has become Joe’s life’s work, not only at the company he started with Kirby Schultz in 1991, but in the community. Since the time Joe was a kid, he understood media exposure. His father started KSOO in Sioux Falls in 1959, and by the time Joe was nine,…