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5 Signs That Your Brand Needs a Marketing Makeover

In today’s business climate, a brand that stands still for too long will be run over by the next new success story. Relevancy is one of the benchmarks by which consumers judge your brand. If your marketing doesn’t reflect the fact that you’re on top of your game, customers will go somewhere else. But how do you know when it’s time to make a change? Start here: You want to appeal to a different demographic – If you have a loyal customer base but want to grow your business and your profits, you need to reach out to a new…
HenkinSchultz
February 4, 2015
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Safety Dance 2K14

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…
HenkinSchultz
June 6, 2014
AdvertisingBrandingCopywritingDigital

Meet HenkinSchultz: Paige, The Intern

My name is Paige Shafrath and I am the summer intern at HenkinSchultz. I am originally from Hampton, Iowa, which is a small town about an hour and a half north of Des Moines. No, I wasn't raised on a farm, however, you could find a field about a block from each side of my house. I started off my college career at Winona State University in Minnesota. I couldn't find a job in Winona the summer going into my junior year, so my brother suggested I move to Brookings, SD. After becoming best friends with my random roommates that…
HenkinSchultz
May 15, 2014
Ad of the WeekAdvertisingCommercials

Ad of the Week: Big Mac on the Mind

McDonald's is messing with our heads a bit in this creative, British campaign that features prankvertising and some attention to detail (or lack thereof). Basically what's happening here is that McDonald's is trying to tell us that people can't concentrate on anything else when the Big Mac is in close proximity. Unlike the recent trend of daring ad stunts, and the million-calorie sandwich itself, the prank element here is pretty benign and quite effective. A couple on the street asks for a pair of different, unsuspecting folks to take a photo of them. As they prepare for the photo to…
HenkinSchultz
February 21, 2014
Ad of the WeekAdvertisingBrandingCommercialsDigitalTelevision

The Best Commercials of the Not-So-Super Bowl

Much like the game itself, this year's Super Bowl ads were.. lackluster, to say the least. Whereas years past have given us gems such as "1984", "The Force" and "the beloved" (or not so much) E*Trade Babies, this year's advertisers left little to take our mind off the Seahawks public shaming of Peyton Manning (not counting the Budweiser puppy, obviously.) Though the in-game spots may have left something to be desired, to say this year's advertisers were lacking in creativity would be patently false. Much like winning a Super Bowl goes far beyond the players on the field, the stars…
HenkinSchultz
February 7, 2014
Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Intel Inside, Indeed

Intel Inside has started a new logo placement that is certainly bold and different. From now on, when the world's consensus greatest player, Lionel Messi, or his FC Barcelona teammates pull up their shirts after scoring a goal, soccer fans will see Intel Corp's emblem under a sponsorship that puts its logo on the inside of the club's jerseys. Intel agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga according to Intel vice president of sponsorships, David Haroldsen. The company's current advertising slogan of "Look inside" has seemingly never been…
HenkinSchultz
December 19, 2013
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Life, Death and Pre-Roll

We're going to start this blog entry with a heavy dose of honesty. We all hate pre-roll videos. I do. You do. Your grandma does. Besides ingrown hairs and hangnails, I'm relatively certain nothing in life is more annoying than being forced to sit through 15-30 seconds of nonsense, just to watch the two minutes of nonsense my heart was originally set on. And depending on which source you hold true to heart, upwards of 94% of YouTube viewers feel the same, electing to skip pre-roll ads for this very reason. Instead of avoiding the medium altogether, or dancing around…
HenkinSchultz
December 6, 2013
Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Less Shopping, More Repairing with Patagonia Worn Wear

With Black Friday at the end of the week, perhaps one of the last comments we would expect to hear from a company is one urging shoppers to keep and repair their old clothes rather than buy new ones. But that is exactly what Patagonia is urging their customers to do during this season of copious deals. As opposed to offering landslide deals this Friday, Patagonia is showing a short film at select retail locations in the United States called Worn Wear” that features customers who have kept their Patagonia duds for quite some time (watch a trailer below). No…
HenkinSchultz
November 27, 2013
Ad of the WeekAdvertisingBrandingCommercials

The People’s King?

Be Like Mike. Bo Knows. We Must Protect This House. All were marketing campaigns that propelled their respective subjects from sports mainstays to transcendent cultural icons. With its' latest spot entitled "Training Day" Nike is once again trying to strike sports marketing gold. The ninety-second spot features none other than the king himself, LeBron James, as a mob of his fans follow him throughout the city of Miami while he undergoes his offseason workout regiment. It is eerily reminiscent of Sylvester Stallone's timeless Rocky scene, stopping just short of LBJ shadowboxing as a mob of children surround him while the…
HenkinSchultz
November 1, 2013
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