In both marketing and interior design, few things are more limiting than space. Whether that be fitting a novel's worth of content into a quarter-page ad or transforming a studio apartment from a jail cell into a home, one's eyes are almost always bigger than their stomach in terms of creativity and imagination. Ikea was faced with this exact dilemma when figuring out how to effectively convey its brand message within a 9-meter billboard. Instead of settling for a quick-hitting headline, they decided to triple their ad space - without tripling the size of their media budget. How, you ask? There was no black magic or…