The stages are set for the 24th annual Sioux Falls JazzFest, July 16-18 at Yankton Trail Park. At HenkinSchultz Creative Services, we’re proud to be a sponsor of this world-class, weekend-long event. For nearly a decade, our creative team has collaborated with the Sioux Falls Jazz and Blues Society (SFJB) and executive director Rob Joyce to design billboards, print concepts, maps, posters, digital ads and other promotional materials to create awareness and get people in town and around the region excited about this noteworthy music-motivated community event that keeps growing every year. “It’s a fusion of music and art,” said…

It’s a brave new world when it comes to event marketing. We’ve come a long way from sending invitations and emailing announcements, and access to technology is the reason. At HenkinSchultz, we believe event marketing should be big, innovative and relevant to make an impact. For us, event marketing means making a statement with a mix of traditional marketing and capitalizing on the reach of digital media. The following six recommendations will help you make an impact with your event marketing. Define your message – Who are you? What’s your goal? Why does it matter? If you can answer these…