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Playlist of the Week: Spring 2014 Vibes

A few weeks ago, my splendid coworker Fletch crafted a solid little playlist to prepare us for spring. Little did we know that we would be in for at least 3 more weeks of chilly weather. That said, I thought maybe we can try this again with another mix that can perhaps help us transition into spring with some pizazz. So I gathered some of my favorites tunes to come out in 2014 thus far and loosely compiled them into somewhat of a cohesive playlist to help us bring those warm spring and summer vibes. It's a tad on the…
HenkinSchultz
April 18, 2014
Ad of the WeekAdvertisingBrandingCampaignDesign

Ad of the Week: Ikea In RGB

In both marketing and interior design, few things are more limiting than space. Whether that be fitting a novel's worth of content into a quarter-page ad or transforming a studio apartment from a jail cell into a home, one's eyes are almost always bigger than their stomach in terms of creativity and imagination. Ikea was faced with this exact dilemma when figuring out how to effectively convey its brand message within a 9-meter billboard. Instead of settling for a quick-hitting headline, they decided to triple their ad space - without tripling the size of their media budget. How, you ask? There was no black magic or…
HenkinSchultz
February 28, 2014
Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Intel Inside, Indeed

Intel Inside has started a new logo placement that is certainly bold and different. From now on, when the world's consensus greatest player, Lionel Messi, or his FC Barcelona teammates pull up their shirts after scoring a goal, soccer fans will see Intel Corp's emblem under a sponsorship that puts its logo on the inside of the club's jerseys. Intel agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga according to Intel vice president of sponsorships, David Haroldsen. The company's current advertising slogan of "Look inside" has seemingly never been…
HenkinSchultz
December 19, 2013