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Ad of the Week: Safety Dance 2K14

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…
HenkinSchultz
June 6, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: Un-steak My Heart

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love's blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn't pretty -- but I'll spare you the gritty details (you wish - I got depantsed…
HenkinSchultz
May 16, 2014
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Ad of the Week: No Driving High

Marijuana has been legal for recreational use in Colorado for a couple of months now and the state's Department of Transportation has launched a new ad campaign to discourage residents from smoking and driving high. CDOT's (Colorado Department of Transportation) new "Drive High, Get a DUI" campaign, which features commercials aimed at men aged 21 to 34 - the demographic with the highest number of DUIs, started earlier this month. From 2006 through 2012, about half of drivers involved in a fatal car crashes were tested for drugs. About 11 percent of those drivers tested positive for marijuana, according to…
HenkinSchultz
March 20, 2014
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Ad of the Week: Big Mac on the Mind

McDonald's is messing with our heads a bit in this creative, British campaign that features prankvertising and some attention to detail (or lack thereof). Basically what's happening here is that McDonald's is trying to tell us that people can't concentrate on anything else when the Big Mac is in close proximity. Unlike the recent trend of daring ad stunts, and the million-calorie sandwich itself, the prank element here is pretty benign and quite effective. A couple on the street asks for a pair of different, unsuspecting folks to take a photo of them. As they prepare for the photo to…
HenkinSchultz
February 21, 2014
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Ad of the Week: Those Dogs at Subaru

When you think of the typical Subaru driver, you may perhaps associate them with certain qualities: They shop at Whole Foods, wear brands like Patagonia and Teva, enjoy the outdoors (or at least pretend to) and bring their furry, slobbering friends along for rides. Subaru is not only embracing their stereotype, but they've taken it to a whole new level with their new ad campaign, Meet the Barkleys. And by whole new level, I actually mean whole new breed. The Barkleys are in fact a family of dogs. Subaru has long been known for its dog-friendly ways. But these dogs…
HenkinSchultz
January 30, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Life, Death and Pre-Roll

We're going to start this blog entry with a heavy dose of honesty. We all hate pre-roll videos. I do. You do. Your grandma does. Besides ingrown hairs and hangnails, I'm relatively certain nothing in life is more annoying than being forced to sit through 15-30 seconds of nonsense, just to watch the two minutes of nonsense my heart was originally set on. And depending on which source you hold true to heart, upwards of 94% of YouTube viewers feel the same, electing to skip pre-roll ads for this very reason. Instead of avoiding the medium altogether, or dancing around…
HenkinSchultz
December 6, 2013
Ad of the WeekAdvertisingBrandingCommercials

The People’s King?

Be Like Mike. Bo Knows. We Must Protect This House. All were marketing campaigns that propelled their respective subjects from sports mainstays to transcendent cultural icons. With its' latest spot entitled "Training Day" Nike is once again trying to strike sports marketing gold. The ninety-second spot features none other than the king himself, LeBron James, as a mob of his fans follow him throughout the city of Miami while he undergoes his offseason workout regiment. It is eerily reminiscent of Sylvester Stallone's timeless Rocky scene, stopping just short of LBJ shadowboxing as a mob of children surround him while the…
HenkinSchultz
November 1, 2013
Ad of the WeekBrandingCommercialsTelevision

10.17.13 Ad of the Week

About two weeks ago, Samsung began airing a series of television spots introducing their latest release in technology products, the Galaxy Gear smartwatch. One of the commercials features a sort of "supercut" spot that combines shots of similar gadgets in use from classic science fiction televisions and movies. From Knight Rider's Michael Knight speaking to his car, to Captain Kirk using his wrist-based Communicator to make orders, to George Jetson asking his watch for the time; the advertisement does an outstanding job of connecting with several generations of viewers to remind them of how some of their past heroes utilized…
HenkinSchultz
October 17, 2013
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