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Ad of the Week: Cheesy Advertising

Maybe it's because I'm hungry or maybe it's my need for cheese, but this week's ad of the week is brought to you by Kraft Singles. Grilled cheese sandwiches are part of a food grouping I call: an American childhood staple. I grew up dipping my grilled-to-perfection, steamy-melted cheese sandwiches into a bowl of my mother's freshly home-made tomato soup (if you've never experienced a wonder like that, you're doing it wrong). Kraft has brought that memory back to us in .gif form. Now, as we frantically search for information on Yahoo, a savory image of a smokin' grilled cheese…
HenkinSchultz
June 27, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Safety Dance 2K14

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…
HenkinSchultz
June 6, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: Un-steak My Heart

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love's blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn't pretty -- but I'll spare you the gritty details (you wish - I got depantsed…
HenkinSchultz
May 16, 2014
Ad of the WeekAdvertisingCampaignCommercials

Ad of the Week: No Driving High

Marijuana has been legal for recreational use in Colorado for a couple of months now and the state's Department of Transportation has launched a new ad campaign to discourage residents from smoking and driving high. CDOT's (Colorado Department of Transportation) new "Drive High, Get a DUI" campaign, which features commercials aimed at men aged 21 to 34 - the demographic with the highest number of DUIs, started earlier this month. From 2006 through 2012, about half of drivers involved in a fatal car crashes were tested for drugs. About 11 percent of those drivers tested positive for marijuana, according to…
HenkinSchultz
March 20, 2014
Ad of the WeekAdvertisingBrandingCampaignDesign

Ad of the Week: Ikea In RGB

In both marketing and interior design, few things are more limiting than space. Whether that be fitting a novel's worth of content into a quarter-page ad or transforming a studio apartment from a jail cell into a home, one's eyes are almost always bigger than their stomach in terms of creativity and imagination. Ikea was faced with this exact dilemma when figuring out how to effectively convey its brand message within a 9-meter billboard. Instead of settling for a quick-hitting headline, they decided to triple their ad space - without tripling the size of their media budget. How, you ask? There was no black magic or…
HenkinSchultz
February 28, 2014
Ad of the WeekAdvertisingCommercials

Ad of the Week: Big Mac on the Mind

McDonald's is messing with our heads a bit in this creative, British campaign that features prankvertising and some attention to detail (or lack thereof). Basically what's happening here is that McDonald's is trying to tell us that people can't concentrate on anything else when the Big Mac is in close proximity. Unlike the recent trend of daring ad stunts, and the million-calorie sandwich itself, the prank element here is pretty benign and quite effective. A couple on the street asks for a pair of different, unsuspecting folks to take a photo of them. As they prepare for the photo to…
HenkinSchultz
February 21, 2014
Ad of the WeekAdvertisingBrandingCommercialsDigitalTelevision

The Best Commercials of the Not-So-Super Bowl

Much like the game itself, this year's Super Bowl ads were.. lackluster, to say the least. Whereas years past have given us gems such as "1984", "The Force" and "the beloved" (or not so much) E*Trade Babies, this year's advertisers left little to take our mind off the Seahawks public shaming of Peyton Manning (not counting the Budweiser puppy, obviously.) Though the in-game spots may have left something to be desired, to say this year's advertisers were lacking in creativity would be patently false. Much like winning a Super Bowl goes far beyond the players on the field, the stars…
HenkinSchultz
February 7, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercials

Ad of the Week: Those Dogs at Subaru

When you think of the typical Subaru driver, you may perhaps associate them with certain qualities: They shop at Whole Foods, wear brands like Patagonia and Teva, enjoy the outdoors (or at least pretend to) and bring their furry, slobbering friends along for rides. Subaru is not only embracing their stereotype, but they've taken it to a whole new level with their new ad campaign, Meet the Barkleys. And by whole new level, I actually mean whole new breed. The Barkleys are in fact a family of dogs. Subaru has long been known for its dog-friendly ways. But these dogs…
HenkinSchultz
January 30, 2014
Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Intel Inside, Indeed

Intel Inside has started a new logo placement that is certainly bold and different. From now on, when the world's consensus greatest player, Lionel Messi, or his FC Barcelona teammates pull up their shirts after scoring a goal, soccer fans will see Intel Corp's emblem under a sponsorship that puts its logo on the inside of the club's jerseys. Intel agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga according to Intel vice president of sponsorships, David Haroldsen. The company's current advertising slogan of "Look inside" has seemingly never been…
HenkinSchultz
December 19, 2013
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Life, Death and Pre-Roll

We're going to start this blog entry with a heavy dose of honesty. We all hate pre-roll videos. I do. You do. Your grandma does. Besides ingrown hairs and hangnails, I'm relatively certain nothing in life is more annoying than being forced to sit through 15-30 seconds of nonsense, just to watch the two minutes of nonsense my heart was originally set on. And depending on which source you hold true to heart, upwards of 94% of YouTube viewers feel the same, electing to skip pre-roll ads for this very reason. Instead of avoiding the medium altogether, or dancing around…
HenkinSchultz
December 6, 2013
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