Spring is Here – Bring Your Website to Life
Spring is always a time of transition. As people regularly take on outside tasks, spring cleaning and the like, it’s not a bad season to look at your website, too.
With new life springing up everywhere, it’s good to consider whether you need to bring new life to your website – or perhaps consider a new website altogether. Here are some tips from HS.
Review Your Website for Areas of Improvement
Updating your website is a great way to improve its functionality, user experience, and overall appeal. There are a few key things you should consider to make sure any update is effective:
- Know Your Goals – Do you need a design overhaul? Repair something that isn’t working? Or better organize your information?
- Pretend You’re the User – If you’re a customer or prospect, can you find what you’re looking for? Does the site seem intuitive or do you have to dig for what you need?
- Is There a Clear Path to Action? – Is your site directly inviting prospects to their next steps of engagement?
In some cases the form or art design of your website is excellent – and the functionality needs improvement – or vice versa. It’s important to consider both appearance and function.
Test Your Functionality – Or Add to It
The most beautiful website in the world can be stranded at the side of the road without the proper mechanical functions. There are many things to consider:
- SEO Optimization: Update content to improve SEO, such as using relevant keywords, adding alt text to images, and making sure your metadata is up to date.
- Load Time: A slow website can frustrate users. Large images can slow down load time, so make sure they’re optimized without sacrificing quality.
- Hosting: If your site is slow or frequently down? Consider upgrading your hosting provider. Always conduct regular backups.
- Image Optimization: Large images can slow down load time, so make sure they’re optimized without sacrificing quality.
- SSL Certificate: Make sure your site has an active SSL certificate. This helps with trust and improves SEO.
- Updates and Patches: Ensure that any add-ons or plugins are up-to-date to avoid security vulnerabilities.
- ADA Compliance: Make sure your site is accessible to users with disabilities. This includes things like alternative text for images, proper heading structures, and color contrast. Ensure users can navigate your site without a mouse.
- Mobile Optimization: Over 60% of web traffic comes from phones. Make sure your phone experience is up to the task.
Spring into Action with HS
If all of the above seems like a lot of spring cleaning, HS can help. You don’t have to do it alone. You can not only breathe new life into your website, you can make sure it adds new life to your business.
Book a meeting today or e-mail becka@henkinschultz.com to see how we may help.
