SME

New Outta’ Sight Website.

Some days it’s a challenge to be your own client. As HenkinSchultz undertook the process of rebuilding our own website, we went through many of the debates, updates, questions and obstacles our clients go through too. You have a business website because you know you need one. So you have one. You don’t really like it. It has old information. The person in charge of it is either too busy to spend time on it or they no longer work there. The site isn’t really working for you and starting over is daunting and expensive. Or is it? Not all…

HenkinSchultzJune 7, 2016

Design Events Marketing Website Design

GreatLIFE Challenge

They make it look so easy. Willow Run Golf Course in Sioux Falls is the place to be this week for LPGA hopefuls from the U.S and 24 countries as they compete for their piece of the biggest purse - $210,000 – in Symetra Tour history and a coveted full exempt status on the LPGA Tour. It’s also a great place to be if you want to see how the pros do it. They swing, make contact with the ball and execute a perfect drive. No sweat. That’s kind of the way we looked at marketing this event. As the…

HenkinSchultzSeptember 2, 2015

Website Design

The High Price of Free Web Design

Do a Google Search and you’ll find a lot of professionals – individuals and companies - that are willing to provide you with cheap web design services. In fact, look a little further and you can surely find one to build your site for FREE! Sounds like an offer you can’t refuse – but you probably should. Unfortunately, free comes at a price that includes hidden costs, cookie-cutter design and impersonal content that could work – or fail – for any company in any business anywhere in the world by swapping out a few stock images and a word here…

HenkinSchultzMay 13, 2015

Advertising Branding Commercials Community Digital

4 New Ways to Think About Video Marketing Content

For years, consumers have been viewing the majority of video – advertising and content – on the screen of their television. We’ve watched screens get smaller and portable, then larger, lighter and flatter, and finally completely mobile. Today, screens come in virtually every shape and size, from conventional to not so conventional. An LCD screen embedded on a page of Marie Claire magazine featured a 45 second video promoting a Dolce & Gabanna fragrance. And there’s more changing than the screens. Consumer’s viewing patterns are changing. Audiences will now consume video content in a way that’s most convenient at the…

HenkinSchultzFebruary 17, 2015

Advertising Branding Design Digital Technology Website Design

5 Marketing Trends to Guide You in 2015!

As the New Year begins, it seems like everyone has a prediction. But it doesn’t take a crystal ball to recognize the marketing trends emerging for the coming year – just a good look at the world around us. Here are five things we’ve observed and we’ll be thinking about as we start off the year. 1. Marketing gets personal, again. There was a time in history when the Kirby vacuum cleaner salesman came to your door and customized his pitch just for you. Well that day has returned, but your door is now the closest screen. Consumers recognize that…

HenkinSchultzJanuary 7, 2015

Advertising Campaign Community Digital

Why referral marketing still works.

Referral marketing. Ever heard of it? I'm positive you have heard of it or have participated in some sort of referral program. You know, the ones that say 'Refer a friend and get 50% off your next product'. The people that utilize this form of marketing understand the power of word of mouth. Referrals continue to be a driving force behind increasing sales, and learning to harness this idea is something that any businessperson can do. Word-of-mouth marketing has always been one of the most powerful forms of advertising out there, good and bad. Now with the digital age in…

HenkinSchultzJune 24, 2014

Ad of the Week Advertising Branding Campaign Commercials Digital

Ad of the Week: Safety Dance 2K14

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…

HenkinSchultzJune 6, 2014

Ad of the Week Advertising Branding Campaign Commercials Digital Television

Ad of the Week: Un-steak My Heart

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love's blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn't pretty -- but I'll spare you the gritty details (you wish - I got depantsed…

HenkinSchultzMay 16, 2014

Advertising Branding Copywriting Digital

Meet HenkinSchultz: Paige, The Intern

My name is Paige Shafrath and I am the summer intern at HenkinSchultz. I am originally from Hampton, Iowa, which is a small town about an hour and a half north of Des Moines. No, I wasn't raised on a farm, however, you could find a field about a block from each side of my house. I started off my college career at Winona State University in Minnesota. I couldn't find a job in Winona the summer going into my junior year, so my brother suggested I move to Brookings, SD. After becoming best friends with my random roommates that…

HenkinSchultzMay 15, 2014