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apples orangesDigitalMarketing

Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019
Website Tips from web designer Melissa DoyleWebsite Design

How Hard is Your Website Working for You?

Websites are like sales people; but in many ways they are better. As a business owner, you have probably hired some pretty great people to represent your company and help it grow. But have you thought about your website in the same way? Just as you don't want your employees representing any wrong information about your business, you don't want your website telling potential customers inaccurate information. Your website is something that you should really have complete control over. Websites work 24/7 without complaining. Websites can answer questions about your product or service any time, day or night. Websites should…
HenkinSchultz
May 24, 2018
Katie_LocalSEO_HeaderAdvertisingMarketingSEO

Local SEO: 5 Steps to Improve Your Google Business Listing

As digital marketing experts at HenkinSchultz, we keep a close eye on changes within search engines. Google is constantly changing its algorithm in order to make their search engine a valuable place for searchers to find answers to their questions. Stats continue to show that people are turning to their mobile devices to search for local destinations including terms like “near me”. Optimizing your business’s local SEO with these current mobile trends is as important as ever, especially for the Google Local Pack. What is the Local Pack and Local Finder? The local pack is a feature within Google that…
HenkinSchultz
March 16, 2018
Melissa DoyleStaffWebsite Design

Web Design Trends, Questions, & Expectations for 2018

In an Ever-Changing Web World... Another year is coming to an end and as we look forward to 2018, we thought we'd sit down with Web Projects Manager Melissa Doyle and get her insight on web expectations, trends and best practices for the new year. If you are thinking about a new website or just have some questions related to websites or SEO, giver her a call. This is her passion. Now let's take a look into the future with Melissa! What web trends are you expecting to see in 2018? I think we will see a continued trend with…
HenkinSchultz
November 29, 2017
DigitalMarketing

Introducing Screenflair

Our smartphones are with us all the time, but they say almost nothing about our personality. While you can personalize the back of your device with a case, the front has traditionally been reserved for blank, boring screen protectors. Enamore Products developed a patented process that’s changed all that. Now, with Screenflair, you can personalize your protection with unique graphics and artwork that go around, and even on, your screen. They have a transparent quality that mostly fades to the background when the screen is on, adding a unique accent to your favorite apps and websites. Each protector is custom-fitted…
HenkinSchultz
October 24, 2017
CellOnly website displayCase StudiesDigitalWebsite Design

Building a Brand with a Complete Digital Strategy

Overview While a vast majority of businesses today have a website, a lot of them fall short of being effective. Well-designed websites not only inform customers and generate leads, they also build brands. Every company should evaluate its website and decide if it’s working hard enough or if it needs to be revitalized. One company that wanted to re-evaluate its web presence was CellOnly, a Verizon Authorized Retailer with stores in seven states. Wanting more than just a good-looking website, CellOnly asked HenkinSchultz to develop a complete digital strategy that would help increase web traffic and bring more people into…
HenkinSchultz
October 17, 2017
When was your last website checkup?SEOWebsite Design

Your Website Needs a Checkup

Unfortunately, you can’t just build it, walk away and go about your business. Websites change over time: new trends and new technologies come on the scene, keywords change, your rankings shift, links get broken, and plugins need updates. If you really do walk away from your website, by the time you return, it probably isn’t functioning as well as it could. We recommend giving your website a thorough health checkup at least once a year with a Search Engine Optimization “physicals.” Here are a few of the items we access when we do a website health check: 1. SERP (Search Engine…
HenkinSchultz
February 13, 2017
Butterfly House & Marine Cove Perfect Holiday Gift adAdvertisingDigital

Butterfly House & Marine Cove Takes Flight with the Right Mix of Digital Ads

As the executive director of Butterfly House & Marine Cove, Audrey Willard wants to be able to share her passion for nature and wildlife with the world. We talked to Audrey about her use of digital ads in her marketing mix. HS: What are some of your goals for Butterfly House & Marine Cove for 2017? Audrey: We are focused on growing awareness of our organization and our new aquarium exhibits. Right now, we’re inviting people to experience the benefits of getting out of the cold and into this amazing, tropical indoor environment to discover the wonder of the butterflies…
HenkinSchultz
December 7, 2016
HS Digital TeamDigital

5 Powerful Digital Marketing Tools & Tactics for 2017

Finding the right mix in a world with so many digital marketing tools is big challenge for today’s marketers. During 2017, you’ll see traditional and digital media channels increasingly converge as messaging flows from planned paid media into real-time content across channels – and back again. Marketing is no longer a one-way street, but a multi-channel conversation that you can affect by your digital media strategy. Digital marketing offers companies a few big advantages. It allows businesses to accurately target their audience, is less expensive to produce, provides data to inform decision making and – with proper management – can…
HenkinSchultz
December 7, 2016