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MetricsDigital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
HenkinSchultz
June 25, 2019
seo successSEO

Three Ways to Increase Your Website’s SEO

Are you looking for ways to move your website up on the search engines? While there are many factors, hundreds in fact, that go into ranking a website on search engines, we've listed out three proven ways that will help you get pushed up on the search engines. 1. Start a blog on your website If you want to improve your search engine optimization, or SEO, a blog is a great place to start. Blogging is good for your ranking for a number of reasons. It not only keeps your site content fresh, but a blog is a great way…
HenkinSchultz
June 4, 2019
Website Terms & AcronymsWebsite Design

Guide to Website Terms and Acronyms

If you have ever met with a web designer or a digital marketing team to talk about a website, you’ve no doubt heard some unfamiliar terms. After all, you probably don’t work with websites everyday like they do. It’s important for the web/digital team to remember that this language is not in your everyday vocabulary. So, if they don’t pause to clarify certain terms or acronyms, it’s up to you to either ask them or refer to this guide. In this article our goal is to help you understand what some of these terms and acronyms mean. So the next…
HenkinSchultz
April 15, 2019
Traditional vs Digital Media MarketingDigital

Traditional Media & How It Works with Digital

Do we need a new name for 'traditional media'? It’s an unfortunate name, really. Traditional media implies stuffy, old, boring and even ineffective. And with an entire generation of young adults bucking anything labeled traditional, it makes the case for traditional media even more challenging. What Is Traditional Media? What is considered traditional media? Traditional media generally defines the advertising we’ve seen for almost 100 years: Television Radio Billboards Print These forms of advertising can be both broad and targeted in their messaging and reach. Each medium has its own set of generally accepted rules – and even stereotypes. Here…
HenkinSchultz
March 20, 2019
free competitive analysisDigital

How a Digital Competitive Analysis Benefits Your Business

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…
HenkinSchultz
March 4, 2019
Website Design

What is Wayback Machine? What Can You Use It For?

Have you ever thought about your website you had back in the early 2000s? Wish you could see it again? Perhaps your website crashed, your domain expired and your website is down and you need to get content back to start building again. For as terrible as all that is, you may be in luck. It’s called the Internet Archive, which is a non-profit library of millions of free books, movies, software, music, websites, and more. In this article we are going to focus on its web backup area, better known as – Wayback Machine. Wayback Machine has stored more…
HenkinSchultz
February 11, 2019
apples orangesDigitalMarketing

Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019
Website Tips from web designer Melissa DoyleWebsite Design

How Hard is Your Website Working for You?

Websites are like sales people; but in many ways they are better. As a business owner, you have probably hired some pretty great people to represent your company and help it grow. But have you thought about your website in the same way? Just as you don't want your employees representing any wrong information about your business, you don't want your website telling potential customers inaccurate information. Your website is something that you should really have complete control over. Websites work 24/7 without complaining. Websites can answer questions about your product or service any time, day or night. Websites should…
HenkinSchultz
May 24, 2018
Katie_LocalSEO_HeaderAdvertisingMarketingSEO

Local SEO: 5 Steps to Improve Your Google Business Listing

As digital marketing experts at HenkinSchultz, we keep a close eye on changes within search engines. Google is constantly changing its algorithm in order to make their search engine a valuable place for searchers to find answers to their questions. Stats continue to show that people are turning to their mobile devices to search for local destinations including terms like “near me”. Optimizing your business’s local SEO with these current mobile trends is as important as ever, especially for the Google Local Pack. What is the Local Pack and Local Finder? The local pack is a feature within Google that…
HenkinSchultz
March 16, 2018