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The Importance of Video Content on Social MediaDigitalVideo

The Importance of Video Content on Social Media and Websites

Did you know that video makes up over 60% of all internet traffic? Some estimate that number to be closer to 80% by the end of 2019. Here are a few more fun stats. According to OptinMonster, those using video see an increase of: 81% in product sales 66% in lead generation 54% in brand awareness Additionally, 92% of mobile video consumers share videos with others, according to Invodo. Marketers spend billions of dollars on online video advertising. But you don’t have to spend that to make the most of your budget. Video content can be an affordable part of…
HenkinSchultz
September 3, 2019
How to Know When to Get a New WebsiteWebsite Design

How to Know When to Get a New Website

The Internet is always advancing, and web design trends are constantly changing. In order for businesses to stay current, website updates tend to happen frequently. If your website isn’t making the cut, then it’s time to take a step back and evaluate if a redesign or complete overhaul is required. A new visit to your website is an opportunity to make a solid first impression. Don’t miss your chance to spark the interest of users and keep them scrolling through and subscribing to your content. How do you know when it’s time for a new website? See if your website…
MelissaD
August 8, 2019
Sioux Falls web design 2019Website Design

Sioux Falls Web Design Projects of 2019

With 2019 nearly half over, we wanted to reflect on a few of the website development projects we’ve completed. Most of our clients and projects are from the Sioux Falls and surrounding areas. However, we’ve built websites for clients in Iowa, Nevada, Tennessee and even Germany! Our capabilities in web design can go from the tiniest coming soon page to large eCommerce websites. Our web team has development experience in banking, commercial, construction, religious, personal blogs, startups and more. With that said, we'd like to not only share, but display some of our web design projects of 2019. The following…
HenkinSchultz
July 25, 2019
HS Social Campaign TipsDigital

Tips for Running a Successful Social Media Campaign

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…
HenkinSchultz
July 10, 2019
MetricsDigital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
HenkinSchultz
June 25, 2019
seo successSEO

Three Ways to Increase Your Website’s SEO

Are you looking for ways to move your website up on the search engines? While there are many factors, hundreds in fact, that go into ranking a website on search engines, we've listed out three proven ways that will help you get pushed up on the search engines. 1. Start a blog on your website If you want to improve your search engine optimization, or SEO, a blog is a great place to start. Blogging is good for your ranking for a number of reasons. It not only keeps your site content fresh, but a blog is a great way…
HenkinSchultz
June 4, 2019
Website Terms & AcronymsWebsite Design

Guide to Website Terms and Acronyms

If you have ever met with a web designer or a digital marketing team to talk about a website, you’ve no doubt heard some unfamiliar terms. After all, you probably don’t work with websites everyday like they do. It’s important for the web/digital team to remember that this language is not in your everyday vocabulary. So, if they don’t pause to clarify certain terms or acronyms, it’s up to you to either ask them or refer to this guide. In this article our goal is to help you understand what some of these terms and acronyms mean. So the next…
HenkinSchultz
April 15, 2019
Traditional vs Digital Media MarketingDigital

Traditional Media & How It Works with Digital

Do we need a new name for 'traditional media'? It’s an unfortunate name, really. Traditional media implies stuffy, old, boring and even ineffective. And with an entire generation of young adults bucking anything labeled traditional, it makes the case for traditional media even more challenging. What Is Traditional Media? What is considered traditional media? Traditional media generally defines the advertising we’ve seen for almost 100 years: Television Radio Billboards Print These forms of advertising can be both broad and targeted in their messaging and reach. Each medium has its own set of generally accepted rules – and even stereotypes. Here…
HenkinSchultz
March 20, 2019
free competitive analysisDigital

How a Digital Competitive Analysis Benefits Your Business

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…
HenkinSchultz
March 4, 2019