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2020 Web DesignWebsite Design

2020: Local Web Design Projects For Your Inspiration

The year 2020 meant a lot of different things to many people and businesses. With stores that may have temporarily closed due to COVID-19, people realized just how important their website was. For some, it meant ‘it’s time for a new website’ – whether it meant buying a new domain and starting fresh, or getting a new look on an old website. Either way, HenkinSchultz is always honored to help develop a new website project! From painters, daycares, liquor stores and more, the following 2020 website builds are “magically” displayed on various Mac device mockups. Hover and scroll over each…
MelissaD
November 30, 2020
CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
HenkinSchultz
September 14, 2020
How to Rank for a Featured Snippet on GoogleSEO

How to Rank for Featured Snippets on Google

So you want to rank #1 on Google? Join the club. Earning prominent listings within the top three search positions on Google is a battle not easily fought. Not only are you trying to win out against competition, you’re also trying to appease Google’s algorithm — which updates and changes all of the time. With the right SEO tactics and keyword research strategy, your chances of ranking at the top are much more likely. At HenkinSchultz, we’ve seen our own content and client content rank in featured snippets on Google. A featured snippet is a special box that appears at…
HenkinSchultz
August 17, 2020
Embracing Digital MediaDigital

How to Adjust your Business by Embracing Digital Media

Small businesses in Sioux Falls have had to adapt quickly to the new normal of the COVID-19 pandemic. Due to the necessary adjustments, we’re seeing a heightened reliance on digital media not only for advertising purposes but for running a business virtually. If you’re new to it, embracing digital media and new technology can be intimidating at first. Some unexpected twists and turns may come your way. Thankfully, consumers today are more adaptable than ever before. Introducing The New Virtual Frontier for Running Your Business  Digital marketing may just be the critical piece missing if your business is struggling right…
HenkinSchultz
June 15, 2020
blog content strategyDigital

How to Come Up with Good Blog Content

Having a blog is just one step. You need to keep it active too! By posting consistently to a blog, you’re able to keep a continuous stream of new content flowing into your website. This gives your brand opportunities to rank for a variety of keywords relating to the topics you post about. Coming up with blog topics is easy. Coming up with good, useful blog content is not. Here’s how we recommend brainstorming topics and going about content generation to make your blog a hit. Writing for Blog Content Creation Publishing blog content is a search engine optimization (SEO)…
HenkinSchultz
April 27, 2020
Website Editing Tricks graphicWebsite Design

9 Website Editing Tips & Tricks for Newbies

Publishing content to the Internet isn't an easy task if you're just starting out. So, we put together some useful tips for new web editors, designers and developers to help when working with online content. Some of these tips you're probably already aware of and use regularly. However, even the most advanced web expert will find a few of the tricks below to be new and useful. Everything this blog mentions is free! All you need is a computer, internet connection, patience and practice to get the most use out of them. 1. Use common keyboard shortcuts Below are some…
HenkinSchultz
March 2, 2020
digital tracking toolsDigital

Connecting the Dots with Digital Media Tracking

In the digital realm, there are many online touchpoints. That’s why digital marketers track and analyze data over and over again. Doing so makes it possible to connect the dots between the actions online users make. Digital tracking is the best way to understand if online campaigns and strategies are actually working. Without tracking, user behavior would be unknown. Let’s get into our recommendations on what to track online in order to connect the dots! But First, Let’s Cover Deterministic Attribution Modeling The most accurate way to credit sales and conversions connected to digital touchpoints is with deterministic attribution modeling.…
HenkinSchultz
December 16, 2019
A Guide to SEO Acronyms & TermsSEO

A Guide to SEO Acronyms & Terms

While the phrase “SEO acronym” is somewhat redundant, there are many other related acronyms and terms to uncover for this area of digital and web marketing. SEO stands for search engine optimization. To put it simply, SEO is a strategy for enhancing a website to rank in search listings on Google, Bing or other search engines. There are three key sides to SEO, including: organic, technical, and local. Let’s get in to each. The Three Sides of SEO Each of these three components of SEO work in conjunction for your entire online presence. Organic SEO Organic SEO applies to your…
HenkinSchultz
December 2, 2019
web improvementSEOWebsite Design

Six Easy Ways To Improve Your Website Right Now

You don’t need to be a web developer to improve your website. In fact, all you need is access to the Internet, basic writing skills, and keen eye for small details like links and headings. Minor improvements can make a huge impact for the health of your site and search engine optimization (SEO). We compiled a list of six easy ways to improve your website right now! 1. Add Google Analytics In 2019, it's still surprising to see how many websites still do not have Google Analytics connected to their website. Adding Google Analytics to your site will not directly…
HenkinSchultz
September 16, 2019