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Interesting Blog Posts

blog content strategyDigital

How to Come Up with Good Blog Content

Having a blog is just one step. You need to keep it active too! By posting consistently to a blog, you’re able to keep a continuous stream of new content flowing into your website. This gives your brand opportunities to rank for a variety of keywords relating to the topics you post about. Coming up with blog topics is easy. Coming up with good, useful blog content is not. Here’s how we recommend brainstorming topics and going about content generation to make your blog a hit. Writing for Blog Content Creation Publishing blog content is a search engine optimization (SEO)…
HenkinSchultz
April 27, 2020
Website Editing Tricks graphicWebsite Design

9 Website Editing Tips & Tricks for Newbies

Publishing content to the Internet isn't an easy task if you're just starting out. So, we put together some useful tips for new web editors, designers and developers to help when working with online content. Some of these tips you're probably already aware of and use regularly. However, even the most advanced web expert will find a few of the tricks below to be new and useful. Everything this blog mentions is free! All you need is a computer, internet connection, patience and practice to get the most use out of them. 1. Use common keyboard shortcuts Below are some…
HenkinSchultz
March 2, 2020
digital tracking toolsDigital

Connecting the Dots with Digital Media Tracking

In the digital realm, there are many online touchpoints. That’s why digital marketers track and analyze data over and over again. Doing so makes it possible to connect the dots between the actions online users make. Digital tracking is the best way to understand if online campaigns and strategies are actually working. Without tracking, user behavior would be unknown. Let’s get into our recommendations on what to track online in order to connect the dots! But First, Let’s Cover Deterministic Attribution Modeling The most accurate way to credit sales and conversions connected to digital touchpoints is with deterministic attribution modeling.…
HenkinSchultz
December 16, 2019
A Guide to SEO Acronyms & TermsSEO

A Guide to SEO Acronyms & Terms

While the phrase “SEO acronym” is somewhat redundant, there are many other related acronyms and terms to uncover for this area of digital and web marketing. SEO stands for search engine optimization. To put it simply, SEO is a strategy for enhancing a website to rank in search listings on Google, Bing or other search engines. There are three key sides to SEO, including: organic, technical, and local. Let’s get in to each. The Three Sides of SEO Each of these three components of SEO work in conjunction for your entire online presence. Organic SEO Organic SEO applies to your…
HenkinSchultz
December 2, 2019
web improvementSEOWebsite Design

Six Easy Ways To Improve Your Website Right Now

You don’t need to be a web developer to improve your website. In fact, all you need is access to the Internet, basic writing skills, and keen eye for small details like links and headings. Minor improvements can make a huge impact for the health of your site and search engine optimization (SEO). We compiled a list of six easy ways to improve your website right now! 1. Add Google Analytics In 2019, it's still surprising to see how many websites still do not have Google Analytics connected to their website. Adding Google Analytics to your site will not directly…
HenkinSchultz
September 16, 2019
The Importance of Video Content on Social MediaDigitalVideo

The Importance of Video Content on Social Media and Websites

Did you know that video makes up over 60% of all internet traffic? Some estimate that number to be closer to 80% by the end of 2019. Here are a few more fun stats. According to OptinMonster, those using video see an increase of: 81% in product sales 66% in lead generation 54% in brand awareness Additionally, 92% of mobile video consumers share videos with others, according to Invodo. Marketers spend billions of dollars on online video advertising. But you don’t have to spend that to make the most of your budget. Video content can be an affordable part of…
HenkinSchultz
September 3, 2019
How to Know When to Get a New WebsiteWebsite Design

How to Know When to Get a New Website

The Internet is always advancing, and web design trends are constantly changing. In order for businesses to stay current, website updates tend to happen frequently. If your website isn’t making the cut, then it’s time to take a step back and evaluate if a redesign or complete overhaul is required. A new visit to your website is an opportunity to make a solid first impression. Don’t miss your chance to spark the interest of users and keep them scrolling through and subscribing to your content. How do you know when it’s time for a new website? See if your website…
MelissaD
August 8, 2019
Sioux Falls web design 2019Website Design

Sioux Falls Web Design Projects of 2019

With 2019 nearly half over, we wanted to reflect on a few of the website development projects we’ve completed. Most of our clients and projects are from the Sioux Falls and surrounding areas. However, we’ve built websites for clients in Iowa, Nevada, Tennessee and even Germany! Our capabilities in web design can go from the tiniest coming soon page to large eCommerce websites. Our web team has development experience in banking, commercial, construction, religious, personal blogs, startups and more. With that said, we'd like to not only share, but display some of our web design projects of 2019. The following…
HenkinSchultz
July 25, 2019
HS Social Campaign TipsDigital

Tips for Running a Successful Social Media Campaign

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…
HenkinSchultz
July 10, 2019