Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…

Small businesses in Sioux Falls have had to adapt quickly to the new normal of the COVID-19 pandemic. Due to the necessary adjustments, we’re seeing a heightened reliance on digital media not only for advertising purposes but for running a business virtually. If you’re new to it, embracing digital media and new technology can be intimidating at first. Some unexpected twists and turns may come your way. Thankfully, consumers today are more adaptable than ever before. Introducing The New Virtual Frontier for Running Your Business  Digital marketing may just be the critical piece missing if your business is struggling right…

Having a blog is just one step. You need to keep it active too! By posting consistently to a blog, you’re able to keep a continuous stream of new content flowing into your website. This gives your brand opportunities to rank for a variety of keywords relating to the topics you post about. Coming up with blog topics is easy. Coming up with good, useful blog content is not. Here’s how we recommend brainstorming topics and going about content generation to make your blog a hit. Writing for Blog Content Creation Publishing blog content is a search engine optimization (SEO)…

In the digital realm, there are many online touchpoints. That’s why digital marketers track and analyze data over and over again. Doing so makes it possible to connect the dots between the actions online users make. Digital tracking is the best way to understand if online campaigns and strategies are actually working. Without tracking, user behavior would be unknown. Let’s get into our recommendations on what to track online in order to connect the dots! But First, Let’s Cover Deterministic Attribution Modeling The most accurate way to credit sales and conversions connected to digital touchpoints is with deterministic attribution modeling.…