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A Guide to Social Media Terms & AcronymsDigital

A Guide to Social Media Terms & Acronyms

Marketing effectively on social media can be challenging, especially if you’re new to all of its terms and acronyms. Before you begin crafting a campaign for your organization, you should take some time to get acquainted with every social marketing expression that gets thrown around online. Knowing these terms will ultimately help you understand the key features and metrics found on each platform and empower you to be confident in reporting on your successes. And once you’re ready to go, don’t forget to consider working with an agency like ours—we’ve got people here who make successful and creative social media…
MelissaD
August 7, 2023
The Future of AI in Digital Marketing - HenkinSchultzDigital

The Future of AI in Digital Marketing

AI is here, and we are now entering a time where new digital marketing tools and platforms are going to pop up seemingly overnight as organizations race to capitalize on the hot market. Where Will AI Be Present in Digital Marketing? As we write this blog, we know that thousands of AI tools are being developed and tested by companies both big and small to bolster digital marketing efforts. Our team has been researching what’s possible and dreaming about the future, and there are a few ideas and opportunities we’re particularly jazzed about. Search Engine Innovations with AI Picture this:…
MelissaD
April 27, 2023
website roundup graphics with devicesWebsite Design

HS Website Roundup: From One-Page Designs to Big Development

We’re proud of every website we design. Each build has its own unique set of challenges and goals, giving us a chance to use our collective creative mindset to make something that’s both functional and beautiful. Here are three of our recent projects, their challenges, and how we overcame those hurdles. Click on the title to see the website on your own browser or scroll through using our integrated iframe feature. Aspen Lodge Challenges: The best websites don’t have to be overly complicated to get the results you are looking for. Even one-page websites can give your business the professional…
MelissaD
February 22, 2023
Digital

Using Audience Segmentation to Customize Digital Targeting and Messaging

A core benefit of digital marketing is the ability to specifically target audiences that contain prospects for your organization. This can be done through a variety of platforms, giving marketers the ability to reach people across multiple touch points. But, as with all things in marketing, this begs the question—how can we take this one step further? What if we could customize the messaging experience for all of our target demographics so we could speak directly to their needs, and on their platform of choice? With audience segmentation, this is all possible. What is audience segmentation? Audience segmentation is the…
MelissaD
January 27, 2023
How to TikTok for BusinessDigital

A Guide to Using TikTok for Business

Yes, you should be paying attention to TikTok and TikTok video engagement. The social media platform has exploded over the past year, and there is no sign of that traction slowing down. Industry professionals like Hootsuite have highlighted how the app has over 2 billion downloads worldwide and a lot of brand recognition across all age groups. But before you jump head first into doing some dances, you should evaluate whether the platform is right for you, and how you should approach using it to best accent your marketing efforts. Determine if Your Organization Would Benefit From TikTok Many organizations…
MelissaD
August 5, 2021
JOLLY TIME on tabletWebsite Design

Rebuilding JOLLY TIME Pop Corn’s Website

JOLLY TIME Pop Corn looked to redo their website and reintroduce their international brand of popcorn products. They trusted us to do the job right. A Collaboration of Design, Function and Development The collaboration was truly a great one. JOLLY TIME's team had the depth of experience in their product and history. Our designers came to the table with a fresh look to their brand and color palette, while our web developers revamped the online purchasing experience to make everything easier for consumers. Amazon is a huge distributor for JOLLY TIME, so HS built in the Amazon purchasing widgets into…
MelissaD
June 16, 2021
Melissa Doyle - Creative DesignsStaffWebsite Design

Melissa Doyle on Creativity and Web Design

The list of things Melissa Doyle can do is long and it’s getting longer. As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems. An Entrance to the Internet Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website. “I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other's sites.” Since then, Melissa has honed her skills and expanded her…
MelissaD
June 15, 2021
websiteWebsite Design

Your Website and The Needs of Today’s Consumer

At HS, we’ve worked really hard to make the website development process both easy and effective. We’ve also talked a lot about the importance of optimizing your site for search engines. These are important things, but today, we’re talking about your user or consumer. What has changed for them? What are they looking for in a site experience? How can you best serve their evolving needs? What Do You Stand For? It’s important for users to know what you do, how you do it, where they can get it done, etc. But it’s also important for them to know why…
MelissaD
March 8, 2021
2020 Web DesignWebsite Design

2020: Local Web Design Projects For Your Inspiration

The year 2020 meant a lot of different things to many people and businesses. With stores that may have temporarily closed due to COVID-19, people realized just how important their website was. For some, it meant ‘it’s time for a new website’ – whether it meant buying a new domain and starting fresh, or getting a new look on an old website. Either way, HenkinSchultz is always honored to help develop a new website project! From painters, daycares, liquor stores and more, the following 2020 website builds are “magically” displayed on various Mac device mockups. Hover and scroll over each…
MelissaD
November 30, 2020