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How to TikTok for BusinessDigital

A Guide to Using TikTok for Business

Yes, you should be paying attention to TikTok and TikTok video engagement. The social media platform has exploded over the past year, and there is no sign of that traction slowing down. Industry professionals like Hootsuite have highlighted how the app has over 2 billion downloads worldwide and a lot of brand recognition across all age groups. But before you jump head first into doing some dances, you should evaluate whether the platform is right for you, and how you should approach using it to best accent your marketing efforts. Determine if Your Organization Would Benefit From TikTok Many organizations…
MelissaD
August 5, 2021
JOLLY TIME on tabletWebsite Design

Rebuilding JOLLY TIME Pop Corn’s Website

JOLLY TIME Pop Corn looked to redo their website and reintroduce their international brand of popcorn products. They trusted us to do the job right. A Collaboration of Design, Function and Development The collaboration was truly a great one. JOLLY TIME's team had the depth of experience in their product and history. Our designers came to the table with a fresh look to their brand and color palette, while our web developers revamped the online purchasing experience to make everything easier for consumers. Amazon is a huge distributor for JOLLY TIME, so HS built in the Amazon purchasing widgets into…
MelissaD
June 16, 2021
Melissa Doyle - Creative DesignsStaffWebsite Design

Melissa Doyle on Creativity and Web Design

The list of things Melissa Doyle can do is long and it’s getting longer. As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems. An Entrance to the Internet Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website. “I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other's sites.” Since then, Melissa has honed her skills and expanded her…
MelissaD
June 15, 2021
websiteWebsite Design

Your Website and The Needs of Today’s Consumer

At HS, we’ve worked really hard to make the website development process both easy and effective. We’ve also talked a lot about the importance of optimizing your site for search engines. These are important things, but today, we’re talking about your user or consumer. What has changed for them? What are they looking for in a site experience? How can you best serve their evolving needs? What Do You Stand For? It’s important for users to know what you do, how you do it, where they can get it done, etc. But it’s also important for them to know why…
MelissaD
March 8, 2021
2020 Web DesignWebsite Design

2020: Local Web Design Projects For Your Inspiration

The year 2020 meant a lot of different things to many people and businesses. With stores that may have temporarily closed due to COVID-19, people realized just how important their website was. For some, it meant ‘it’s time for a new website’ – whether it meant buying a new domain and starting fresh, or getting a new look on an old website. Either way, HenkinSchultz is always honored to help develop a new website project! From painters, daycares, liquor stores and more, the following 2020 website builds are “magically” displayed on various Mac device mockups. Hover and scroll over each…
MelissaD
November 30, 2020
CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
HenkinSchultz
September 14, 2020
How to Rank for a Featured Snippet on GoogleSEO

How to Rank for Featured Snippets on Google

So you want to rank #1 on Google? Join the club. Earning prominent listings within the top three search positions on Google is a battle not easily fought. Not only are you trying to win out against competition, you’re also trying to appease Google’s algorithm — which updates and changes all of the time. With the right SEO tactics and keyword research strategy, your chances of ranking at the top are much more likely. At HenkinSchultz, we’ve seen our own content and client content rank in featured snippets on Google. A featured snippet is a special box that appears at…
HenkinSchultz
August 17, 2020
Embracing Digital MediaDigital

How to Adjust your Business by Embracing Digital Media

Small businesses in Sioux Falls have had to adapt quickly to the new normal of the COVID-19 pandemic. Due to the necessary adjustments, we’re seeing a heightened reliance on digital media not only for advertising purposes but for running a business virtually. If you’re new to it, embracing digital media and new technology can be intimidating at first. Some unexpected twists and turns may come your way. Thankfully, consumers today are more adaptable than ever before. Introducing The New Virtual Frontier for Running Your Business  Digital marketing may just be the critical piece missing if your business is struggling right…
HenkinSchultz
June 15, 2020
blog content strategyDigital

How to Come Up with Good Blog Content

Having a blog is just one step. You need to keep it active too! By posting consistently to a blog, you’re able to keep a continuous stream of new content flowing into your website. This gives your brand opportunities to rank for a variety of keywords relating to the topics you post about. Coming up with blog topics is easy. Coming up with good, useful blog content is not. Here’s how we recommend brainstorming topics and going about content generation to make your blog a hit. Writing for Blog Content Creation Publishing blog content is a search engine optimization (SEO)…
HenkinSchultz
April 27, 2020