A core benefit of digital marketing is the ability to specifically target audiences that contain prospects for your organization. This can be done through a variety of platforms, giving marketers the ability to reach people across multiple touch points. But, as with all things in marketing, this begs the question—how can we take this one step further? What if we could customize the messaging experience for all of our target demographics so we could speak directly to their needs, and on their platform of choice? With audience segmentation, this is all possible. What is audience segmentation? Audience segmentation is the…

Yes, you should be paying attention to TikTok and TikTok video engagement. The social media platform has exploded over the past year, and there is no sign of that traction slowing down. Industry professionals like Hootsuite have highlighted how the app has over 2 billion downloads worldwide and a lot of brand recognition across all age groups. But before you jump head first into doing some dances, you should evaluate whether the platform is right for you, and how you should approach using it to best accent your marketing efforts. Determine if Your Organization Would Benefit From TikTok Many organizations…

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…