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Make Your Website Work Harder for you.Website Design

Make Your Website Work for Your Business

It’s not just a URL, it’s YOU. Everyone wants a good-looking website. But it’s important that your website works the way it should, too. In this blog, HenkinSchultz provides a high-level overview of how to get the most out of your website’s content–and how you can make it work harder for you. Your Website is a Reflection of You–and it Should Be a Salesperson It’s always great when we can interact with customers personally, but we know most new customers will seek us out online first. Don’t you want that first introduction to be a positive one that delivers results?…
MelissaD
July 16, 2024
HS-June-Blog-GraphicDigital

Digital Benchmarks – What and How to Measure

At HS, we love to talk about the importance of digital in your advertising mix. Be it in the form of social media, search, online content, website, e-mail marketing and more, it’s an important element of what you do. But how do you measure it? And how do you set digital benchmarks to help you make the right decisions? Here, we discuss digital benchmarks and how you can best set your business up for online success. Setting and Tracking Your Benchmarks A digital benchmark is simply a goal you set for your online interactions. To set and hopefully exceed your…
MelissaD
May 9, 2024
A Guide to Social Media Terms & AcronymsDigital

A Guide to Social Media Terms & Acronyms

Marketing effectively on social media can be challenging, especially if you’re new to all of its terms and acronyms. Before you begin crafting a campaign for your organization, you should take some time to get acquainted with every social marketing expression that gets thrown around online. Knowing these terms will ultimately help you understand the key features and metrics found on each platform and empower you to be confident in reporting on your successes. And once you’re ready to go, don’t forget to consider working with an agency like ours—we’ve got people here who make successful and creative social media…
MelissaD
August 7, 2023
The Future of AI in Digital Marketing - HenkinSchultzDigital

The Future of AI in Digital Marketing

AI is here, and we are now entering a time where new digital marketing tools and platforms are going to pop up seemingly overnight as organizations race to capitalize on the hot market. Where Will AI Be Present in Digital Marketing? As we write this blog, we know that thousands of AI tools are being developed and tested by companies both big and small to bolster digital marketing efforts. Our team has been researching what’s possible and dreaming about the future, and there are a few ideas and opportunities we’re particularly jazzed about. Search Engine Innovations with AI Picture this:…
MelissaD
April 27, 2023
website roundup graphics with devicesWebsite Design

HS Website Roundup: From One-Page Designs to Big Development

We’re proud of every website we design. Each build has its own unique set of challenges and goals, giving us a chance to use our collective creative mindset to make something that’s both functional and beautiful. Here are three of our recent projects, their challenges, and how we overcame those hurdles. Click on the title to see the website on your own browser or scroll through using our integrated iframe feature. Aspen Lodge Challenges: The best websites don’t have to be overly complicated to get the results you are looking for. Even one-page websites can give your business the professional…
MelissaD
February 22, 2023
Digital

Using Audience Segmentation to Customize Digital Targeting and Messaging

A core benefit of digital marketing is the ability to specifically target audiences that contain prospects for your organization. This can be done through a variety of platforms, giving marketers the ability to reach people across multiple touch points. But, as with all things in marketing, this begs the question—how can we take this one step further? What if we could customize the messaging experience for all of our target demographics so we could speak directly to their needs, and on their platform of choice? With audience segmentation, this is all possible. What is audience segmentation? Audience segmentation is the…
MelissaD
January 27, 2023
How to TikTok for BusinessDigital

A Guide to Using TikTok for Business

Yes, you should be paying attention to TikTok and TikTok video engagement. The social media platform has exploded over the past year, and there is no sign of that traction slowing down. Industry professionals like Hootsuite have highlighted how the app has over 2 billion downloads worldwide and a lot of brand recognition across all age groups. But before you jump head first into doing some dances, you should evaluate whether the platform is right for you, and how you should approach using it to best accent your marketing efforts. Determine if Your Organization Would Benefit From TikTok Many organizations…
MelissaD
August 5, 2021
JOLLY TIME on tabletWebsite Design

Rebuilding JOLLY TIME Pop Corn’s Website

JOLLY TIME Pop Corn looked to redo their website and reintroduce their international brand of popcorn products. They trusted us to do the job right. A Collaboration of Design, Function and Development The collaboration was truly a great one. JOLLY TIME's team had the depth of experience in their product and history. Our designers came to the table with a fresh look to their brand and color palette, while our web developers revamped the online purchasing experience to make everything easier for consumers. Amazon is a huge distributor for JOLLY TIME, so HS built in the Amazon purchasing widgets into…
MelissaD
June 16, 2021
Melissa Doyle - Creative DesignsStaffWebsite Design

Melissa Doyle on Creativity and Web Design

The list of things Melissa Doyle can do is long and it’s getting longer. As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems. An Entrance to the Internet Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website. “I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other's sites.” Since then, Melissa has honed her skills and expanded her…
MelissaD
June 15, 2021