Setting Sail with Sioux Falls Navy Week: A Case Study in Community Engagement
Big events take big planning – and even bigger coordination. That’s why when the U.S. Navy selected Sioux Falls as one of just 15 cities to host Navy Week 2025, they partnered with HenkinSchultz to help make it happen.
From August 4–10, more than 50 sailors will visit the Sioux Falls area as part of the Navy’s nationwide outreach initiative. This year is especially meaningful, as it coincides with the 250th birthday of the U.S. Navy, and Sioux Falls will proudly play a part in the celebration.
HenkinSchultz is working behind the scenes to support the Navy Office of Community Outreach with everything from event coordination to a media relations strategy. That includes scheduling speaking engagements, arranging educational visits, securing performance venues, coordinating with local partners, and promoting the week’s lineup of appearances – including a special homecoming for Rear Admiral Michael Wosje, a Sioux Falls native and current Commander of Carrier Strike Group ONE.
“Events like Navy Week are a perfect example of how strategic communication can bring people together,” said Anne Allen, Director of Client Services at HenkinSchultz. “Whether it’s a national military organization or a local business, our goal is always the same: connect with the community in ways that are meaningful and memorable.”
At HS, we don’t just plan. We promote, produce, and partner with our clients to help their story stand out. Our work with Navy Week highlights the kind of impact our agency can make when it comes to:
- Community engagement that inspires action
- Public relations that earn attention and build trust
- Event marketing that energizes attendance and participation
Click here for more information about this year’s Navy Week and to see all of the events in our community during the celebration!
Whether you’re launching a new campaign, celebrating a major milestone, or bringing a big idea to life, HenkinSchultz is here to help you make it happen.
Book a meeting today or e-mail becka@henkinschultz.com to see how we may help you create your next great story.
