In retail especially, it’s very important to understand the customer’s journey. We spend a lot of time exploring the various traditional and non-traditional ways your customer uses media before even entering a store or making a buying decision.
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Consumer Shopping Behavior in Retail
Knowing the consumer is key to any retail success. HS not only strives to understand the ins and outs of our retail clients, we passionately pursue the behaviors of your customers. To reach them successfully, we must first understand the nuances of their behavior and how they come to their decision to purchase to develop a retail marketing strategy.
