Rebranding Signage: How HS Sign Shop Goes from “Closed on Friday” to “Ready on Monday”

Sometimes, the most extreme challenges bring out their best. Like the time they pulled off a total interior signage overhaul for Levo Credit Union in Sioux City… over a single weekend.
A Weekend Overhaul: Impossible? Not for Us.
Levo was excited to launch their first Sioux City location – having taken over an existing bank structure.
The challenge: operate under the old name through Friday, launch under the new name by Monday.
That means entire interior wall logos, directional signage, and branding elements must be designed, produced, and installed in less time than it takes most to have a weekend getaway.
Yet, the HS Sign Shop doesn’t flinch. When a project lands on the desk under such tight timelines, it only lights the creative fire.
Rapid Response and Immediate Planning
As with every project, HS Sign Shop began with a site visit. The team called an all-hands meeting, measured the spaces, examined the wall real estate, and mapped out every branding element opportunity.
From layout to logistics—no detail was unchecked. Even in a 2,500 sq. ft climate-controlled workshop, the team is rarely crunched for production capacity: from design to creation to installation.
This kind of coordination – under extreme timelines – is pulled off from experience in doing it before. The team prides itself on maintaining excellent client service, communication and collaboration to get the job done.
Levo launched Monday with confidence. We left knowing we’d done what HS Sign Shop always does: say “yes,” get going, and make things happen.
It’s kind of in the Sign Shop’s DNA. They…
- Solve problems
- Plan with precision
- Thrive on teamwork
- And…work year round.
Have a Wild Idea or Flat-Out Urgent Need?
Indoor or outdoor, big or bold, now or next week, we’re ready when you are. At HS Sign Shop, we don’t just install signs. We bring your vision to life—even if the timeline may seem impossible.
Talk to our HS Sign Shop team to see what is possible. Call 605.331.2155 or email jason@henkinschultz.com.
And click here to check out our other recent projects.