HenkinSchultz can help you craft regular press releases, organize press conferences, special announcements, and assist you with crisis management plans. Guerilla and non-traditional marketing can also be a part of the mix.
We help position businesses as experts in their field – and prep them with media training. It’s not about spin, it’s about providing newsworthy information and outreach. And gaining favorable press when you have something of interest to an audience.
For example, there is not much newsworthy information about a cupcake shop having a record sales month. But when a news assignment director is doing a story on the recession and small business, the owner may be a great resource. Or if its an awareness month and the owner is a cancer survivor who still manages four businesses.