Public Relations Builds Reputations

We often hear people use the term public relations when there are crisis situations. But what about when things are good?

PR is really just promoting and protecting your reputation.

One way to do that is informing the public and various media channels when you’ve done something right or newsworthy. This promotes your product or service and earns good will in the eyes of the community.

The True PR Mix

HenkinSchultz can help you craft regular press releases, organize press conferences, special announcements, and assist you with crisis management plans. Guerilla and non-traditional marketing can also be a part of the mix.

We help position businesses as experts in their field – and prep them with media training. It’s not about spin, it’s about providing newsworthy information and outreach. And gaining favorable press when you have something of interest to an audience.

For example, there is not much newsworthy information about a cupcake shop having a record sales month. But when a news assignment director is doing a story on the recession and small business, the owner may be a great resource. Or if its an awareness month and the owner is a cancer survivor who still manages four businesses.

Informing Public and Keeping Trust

We also work on public affairs matters that concern the public directly. For example, a utility client trusts us to deploy their quarterly messaging – often on energy saving tips or public safety issues. PR takes many paths. Trust HS to guide you through them.