Healthy Brain Initiative
Healthy Life for All
The South Dakota Department of Health uses a public health approach to address Alzheimer’s Disease and related dementias. HS was tasked with creating a multi-media statewide awareness campaign to reach those living with Alzheimer’s or dementia, caregivers, loved ones and community leaders. Not only reach them, but give them something tangible to help.
The Challenge
Instilling Hope
Alzheimer’s and dementia are difficult subjects. Knowing our various audience includes those directly affected and indirectly affected, HS had to devise a way to compassionately reach them all, destigmatize the topic and instill hope, no matter where you’re at in your journey. This covered the gamut from media strategy to customized marketing executions by target audience.
The Strategy
Head Forward
One core truth surfaced throughout our research. No matter where an individual may be in their own health journey, they do not have to go it alone. We created a comprehensive website tool kit with trusted resources and offered anyone facing concerns – or seeking ways to become involved – a path forward.
Website • Blog Creation • Social • Video • TV • Radio • Print • Media Placement • Collateral • Tradeshow Materials
The Results
Greater Awareness, Peace of Mind
The statewide campaign increased awareness of the importance of protecting your brain health through radio, television, web videos, social media, targeted print ads, tradeshow materials and supporting collateral materies…all emphasizing the Head Forward message and HeadForward.SD.gov website and resources.
When people are better informed, and have the tools we created at their disposal, it all adds up to valuable peace-of-mind for anyone seeking what to do next.
Ready to Take Initiative?
We’re ready to propel your message.
