Elevating Marketing Big Time
The School is a Big Deal
Not only does Sheridan College have a growing roster of in-demand career paths, they also have a stunning location and affordable in-state tuition for all.
The Challenge
Grow Interest. Grow Enrollment.
Tasked with increasing full-time enrollment by 4% and revitalizing the campus brand presence, appealing to in-staters and out-of-staters alike, HS launched A multi-phase enrollment campaign for Sheridan College.
The Strategy
Meeting Students Where They Are
Our discovery insights shaped the creation of personalized student journeys segmented by age, academic interest, and geographic location. HS launched a full-funnel, omni-channel campaign spanning social media, programmatic display and Google search ads, digital radio, and OTT video with over 40 individual assets. Each segment received uniquely tailored messaging delivered through channels best suited to their media consumption habits, including digital radio, press releases, social content, display ads and search ads.
The Results
Positioning for their Next Big Thing
By constantly optimizing the campaign based on performance data, we not only hit the enrollment target but exceeded it, with a 3X increase in qualified leads from paid media and a higher perception of brand quality and value in post-campaign surveys. This methodology, creativity backed by data, and a relentless focus on ROI have positioned Sheridan College for their next big thing.
