Connecting with Banking Customers in Multiple Markets

Security First Bank has operated banks in Nebraska and western South Dakota for over 120 years. The bank has always balanced the reputation of reliable, small-town service with innovative solutions for commercial lending and agriculture.

HS conducted digital surveys among both existing customers and potential customers. We used that data to help guide our marketing decisions moving forward.

“The Bank” Continues to Innovate

We launched the “We’re the Bank” campaign based upon our survey results. Customers loved having a hometown bank, but they didn’t want to sacrifice technology and business tools, either. HS helped customize media plans to meet the needs of both their smaller and larger markets including:

• Radio, television and print
• Video
• Digital
• Website
• Social Media

As Security First Bank continues to innovate with new products and services, we’ve also helped create explainer videos to educate customers on how to best use cards, tools and other consumer protection services.

HS works each day to monitor, analyze and optimize marketing efforts for all individual markets and help Security First Bank build upon its long standing reputation.