Security First Bank
Understanding Financial Marketing and Connecting with Customers
Security First Bank has been a fixture in Nebraska and western South Dakota for over 120 years. The bank has always balanced the reputation of reliable, small-town service with an aggressive pursuit of larger commercial lending clients.
When HS began working with Security First Bank, it was important for us both to know the needs of their current and potential customers in today’s marketplace. We set out to not only better understand the opinion of Security First Bank in their longtime markets, but understand the perceptions and needs of customers in newer, more populated markets.
Digital Surveys to Drive Digital Marketing
HS conducted digital surveys among both existing customers and potential customers. We used that data to inform all our marketing decisions moving forward.
We launched the “We’re the Bank” campaign based upon those results. From there, we launched targeted digital ads and delivered a new brand standards to guide the bank in the future.