Evergreen and Always Innovating

Security First Bank has a long history of serving Rapid City and the surrounding regions. As they launched their new wealth management and business services line, they approached HenkinSchultz to help determine the brand, brand voice, and logo for the new venture.

After considering alternatives, we determined their working name “Evergreen” was truly the best fit for their new service line. Evergreen underscores Security First Bank’s commitment to always adapting and changing to better serve clients, with a nod to their Black Hills roots. And while this is a high-end offering, it also reflects their everyday service to all customers.

HS helped create the logo and a brand voice to match: elite, but approachable; new, but also rooted in history. As SFB continues to evolve for its customers, their service and service lines will remain “evergreen”.