HS saddled up with our partners at Renegade Work & Western Store, and came up with a retail marketing plan to help them rope in more shoppers to their Sioux Falls location at the Empire Mall. We loved how their merchandise featured work and western wear that came together with rock ‘n roll flair, so we tailored their message to accentuate the fun clothing and accessories they sell in their store.
We helped them develop and refine the voice of their brand, and we created a campaign featuring new radio and Pandora spots, along with ads that will be shown in movie theatres, along with billboards, in-store signage, social media management, digital media, public relations, marketing automation and eMarketing. We made sure the message was consistent throughout.
The results were almost immediate. After our campaign launched, their Empire Mall location saw record interest and sales – and our campaign helped convert foot traffic that came in the store into boot wearing traffic as they left.