A Life Changing and Life Saving Campaign
The Pine Ridge Indian Reservation is one of the poorest places in the country. When their only grocery store continued to deceive and disappoint their people, Buche Foods decided it was time to do something.
Buche Foods proposed taking over operations of the store after the old ownership was temporarily closed for several health code violations. The closing was life threatening to a community already ravaged by poverty.
Buche wanted to bring fresher healthier options to Pine Ridge and recruited us to help with his campaign. Change is difficult in Indian Country and Buche wanted to earn the trust of the tribal leaders and people of Pine Ridge. They wanted to do the right thing.