A Parent’s Worst Nightmare

Prairie View Prevention Services endeavors to keep the public aware of national and local trends in drug and alcohol use and abuse. They’ve worked with HenkinSchultz on an important campaign targeting underage drinking and driving called “Parents Matter” – and this year was the Tenth Anniversary. Over ten years of working with Prairie View Prevention Services, we’ve been honored to help make a difference on this important issue. The trending statistics of underage drinking and driving deaths and injuries due to car crashes, though still tragically high, has reduced since the campaign started. “Parents Worst Nightmare” is a simple, yet chilling spot that said a whole lot without words. Watch this powerful ad, which aired throughout South Dakota, to see for yourself.

• Creative
• Video