Make Your Vision a Reality
Enhancing Brand Visibility Inside and Out
When Orthopedic Institute expanded its Sioux Falls location, they partnered with HS Sign Shop to bring their trusted brand to life through a complete suite of exterior and interior signage solutions. From eye-catching outdoor visibility to refined interior branding, every piece was designed to reflect Orthopedic Institute’s commitment to quality care, professionalism, and patient comfort.
Exterior Signage
HS Sign Shop designed and installed custom exterior signage that amplifies Orthopedic Institute’s brand presence:
- Custom Exterior Signage: Tailored to match Orthopedic Institute’s vision.
- Channel Letters: Durable, three-dimensional illuminated letters that ensure visibility day and night.
- Monument Signs: Freestanding roadside signage that guides visitors to the campus and builds recognition from afar.
- Window Graphics: Vibrant, branded vinyl treatments that highlight OI’s name and services while maintaining a modern, cohesive aesthetic.
Interior Signage
Inside the facility, HS Sign Shop created an immersive brand experience through both functional and artistic applications:
- Dimensional Logo Signs: Raised, three-dimensional lettering and logo displays that anchor the reception and key interior spaces.
- Wayfinding Signage: Clear, easy-to-read directional arrows, floor and room labels, and informational plaques that help patients and visitors navigate with confidence.
- Custom Photography with Backlit Displays: Illuminated wall features showcasing Orthopedic Institute’s patients adding warmth and storytelling to the space.
- Vinyl Wall and Window Applications: Large-format graphics and branded messaging applied throughout hallways and waiting areas to inspire, inform, and unify the environment.
- Office Directories and Nameplates: Permanent signage elements designed to complement the building’s modern architecture.
The Challenge
Design Craftsmanship
From color and typography to materials and finishes, every decision was made to reinforce Orthopedic Institute’s visual identity and enhance user experience. Using a mix of acrylic, metal, and premium vinyl, HS delivered signage that’s both durable and design-forward — uniting clarity, function, and aesthetic appeal.
The Result
High Impact
The completed installation elevates Orthopedic Institute’s environment into a cohesive, visually stunning space. Patients, visitors, and staff experience a consistent brand journey — from the moment they see the illuminated exterior signage to the comforting, thoughtfully designed interior displays that celebrate care, expertise, and community.
