All Hands on Deck to Celebrate Navy Week, Build Awareness
Anchors Away
HS proudly steered Sioux Falls Navy Week, one of only 15 cities nationwide selected for the honor to deliver a weeklong experience to build awareness and community connections.
The Challenge
Navy Awareness on the Plains
In August 2025, HenkinSchultz was honored to serve as the agency partner for Sioux Falls Navy Week. This immersive outreach tasked the HS team with connecting a landlocked community to the mission and people of the U.S. Navy.
The Strategy
Experiences That Build Connections
HS coordinated more than 80 public events across seven days. From volunteer projects and school visits to concerts, speaking engagements, and hands-on experiences like the Navy Strike Group VR exhibit, the goal was clear: build awareness, foster authentic connections, and generate conversations.
The Results
Millions of Impressions for the Mission
The results were powerful. Sioux Falls Navy Week earned over 1.59 million media impressions, including 911,982 online, 676,744 via broadcast, and 10,000 in print. Additionally, NAVCO’s Keyhole social media tracking reported a staggering 5.93 million social impressions throughout the week. Beyond that, we created engagement memories to last a lifetime.
