It’s not every day that an agency gets the opportunity to rebrand a college. Mount Marty College came to HS with that fun task — and a bunch of other executions — to reposition the school for the upcoming century.
In our discovery, we learned that Mount Marty had typically been very soft spoken and humble about their story — a humility born out of their Benedictine tradition. We also learned that once a prospective student visited campus, they felt an immediate connection and wanted to stay.
Rebranding Mount Marty College
Knowing the college’s tradition of hands-on learning, building student leaders and adults of character, our creative marketing solution positioned the institution with words that reflect those realities. IMMERSE, SUMMIT, MOMENTUM was featured in outdoor and digital with an emphasis on the MM as a nod to Mount Marty.
As they launched their switch, we also updated their logo, sports mascot and announced a new football program and fieldhouse. The quiet little school on the bluffs of the Missouri River had a lot to talk about. And HS helped them do it in design, digital, public relations, video, college signage and more.