Going the Distance
On race day, thousands of people come together to be the difference a day makes in the life of person diagnosed with breast cancer. And while the Komen Race is a huge event, for every participant it is an individual commitment to be a part of the cure.
We made this video to show and tell how every person who goes the distance to run or walk during this important event makes a difference. With a strong simple message and engaging sound and imaging, the commercial shows the experience of single runner, and what it means to make a difference.