Connecting Customers Online
Built to Do the Work
For more than 85 years, Grossenburg Implement has helped farmers, ranchers, and crews get more from their land with industry-leading John Deere equipment and unmatched local support. They’ve always been way more than a dealership.
The Challenge
Integrate the Corporate Structure
Modern equipment buying customers expect real-time inventory, accurate listings, and easy browsing between new and used equipment. There are strict corporate compliance requirements and a system many struggle to implement correctly.
The Strategy
Engineer It With People
The online experience needed to be as accurate and reliable as the folks that work at Grossenburg Implement. To fulfill this expectation, HS needed to not only engineer and implement the site correctly, but highlight the human touch Grossenburg has been known for.
The Result
Seamless Integration and the Human Touch.
HS successfully integrated the John Deere inventory feeds, maintaining accurate, real-time listings for new and used equipment. This created an easier browsing experience for all customers, while still maintaining the local feel of Grossenberg. And when visitors have questions, they can quickly connect to a team member.
