What it Means to Live the GreatLIFE
For the past several years, GreatLIFE has educated the public on their many fitness and lifestyle perks offered in South Dakota. From gyms to golf, bowling and various recreational benefits. With monthly promotional efforts, we have helped their brand grow gym memberships.
As summer 2020 got underway, GreatLIFE and HS really wanted to emphasize the full range of personal and lifestyle benefits of “Living the GreatLIFE.” It wasn’t just about great fitness experiences. It was also about what a GreatLIFE membership helps you do.
Live. Play. Better.
Branding Messages: Inside, Outside, At Home, In Life
Moving and playing not only benefits your personal fitness, it also promotes numerous other positive activities. When you move better, you can do lots of great things like dance with your grandchildren in the family room, wakeboard on weekends, and bike, run, play and enjoy precious family time — outside of the GreatLIFE doors, too.
We underscored this lifestyle brand campaign with real video of members doing just that. It was no longer just about a very fair price point and a list of amenities. It was about how you put all those GreatLIFE experiences to work in your personal life, to find more joy in your time playing, and build healthier physical and social experiences.
As part of the campaign, we created a mix of traditional and non-traditional media, including:
- TV advertising
- Billboard advertisements
- Digital ads and social graphics
- Indoor television graphics
- Print ads and more
In an advertising environment dominated by safety messages and products, the impact of COVID-19, and ‘we’re all in this together’ messaging, we wanted to bring something positive. As families everywhere reconnect and learn new ways to live, we wanted to show the upbeat, playful and healthy things, GreatLIFE helps families do.
How We Made GL Stand Out
Using real people, inside and outside the GreatLIFE facility, we underscored GreatLIFE’s bigger message of healthy lifestyles, family and living well.