Increasing Brand Interest Through Digital Journey Mapping and Funneling

In a market with plenty of entertainment options to choose from, Great Shots needed to break through the noise and build its reputation as a premier food and fun destination in Sioux Falls. HS stepped in to help by creating a leading-edge digital plan to raise awareness, boost web traffic, and move prospects to act.

HS created a targeting strategy to deliver unique messages on multiple platforms according to consumer behavior and interests. This includes a journey map for programmatic display ads, which serves a custom audience subsequent ads based on their previous ad interactions and engagements.

With this journey map laid out, HS crafted Great Shots’ messaging around the funnel stage their audience is in, speaking directly to their interests in a fun and effective way. Furthermore, we implemented geofencing tactics, search ads, and promoted social media posts to communicate to target audiences across multiple platforms–all while reinforcing Great Shots’ brand messaging.