Fujifilms Finds Recruitment Success
Fujifilm’s Personalized Photo Products Group facility in Greenwood, South Carolina was ramping up staffing for the holiday season.
The group creates a wide range of personalized photo products, especially popular during the holidays. To meet their goal of hiring 700 people, they approached HenkinSchultz.
The goal was an ambitious one, as the city of Greenwood is just over 23,000 in population. HenkinSchultz implemented print, billboards, radio and digital radio throughout the city in both English and Spanish versions.
Using the theme “Picture Yourself Here”, we were able to exceed their hiring goal and add an additional 1,800 employees. What’s more, they were quality hires and Fujifilm has since retained most of them.
The campaign was so successful, HenkinSchultz has been enlisted for new recruitments in Greenwood, Portland, Oregon and Indianapolis, Indiana.