First Trust Company


After settling on their new name, First Trust Company sought an advertising group to market their new brand and promote their established financial advisor services.

They asked HenkinSchultz for help in creating a bold new logo and identity. This process forced First Trust Company to look at where they were in the marketplace and who they are as a company.

“Before creative work began, it was clear that HS was deeply committed to first grasping the “Why” of our business.”
— John Bultena, Managing Director

HS helped develop a brand narrative that put the company’s vision and values down on paper.

We Know the Ins and Outs of the Finance Industry

Above all, HS operates as an extension for our finance clients to support their marketing teams and help the institution surpass and succeed.
Here’s how we accomplished this for First Trust Company:

  • Rebranding
  • Logo
  • Letterhead
  • Business Cards
  • Collateral
  • Trade Materials
  • Website

Additionally, we helped them create a transition letter for their clients, lawyers, and consultants that stressed that though their name has changed, the company they put their trust in hasn’t. All of this is done with an eye on future expansion in mind.

HS has a Long History of Branding Work

Financial institutions and banks hire HS because of our long history in branding and emotional, effective messaging.

We have launched, rebranded, and positioned some of the longest standing banks in the region. With our help, timeless institutions remain top-of-mind and new market entries become known with innovative marketing strategies for banks and financial institutions alike.

open brochure
first trust banners
1stTrustCo website