Travel Momentum
Showcasing Sioux Falls
Tourism is about emotion, inspiration, and community pride. Experience Sioux Falls (formerly the Convention and Visitors Bureau) partnered with HenkinSchultz to help position the city as a premier destination for both leisure travelers and event planners.
The Challenge
Stand Out In Tough Times
Sioux Falls needed to inspire travelers while showcasing the unique energy, experiences, and accessibility of the city in 2020. The goal was to boost visibility across major feeder markets and reinforce Sioux Falls as a must-visit Midwest destination for business and leisure alike.
The Creative
What We’re Up To
HenkinSchultz led the creative strategy with fun, clever examples of “what we’re up to”. Our $1M+ integrated campaign targeted audiences in Minneapolis, Denver, Dallas, Omaha, Des Moines, and Kansas City, including programmatic display and native advertising, paid search and OTT/CTV, digital radio and broadcast TV and out-of-home placements.
The Results
Soaring Interest
The campaign generated 12.6 million impressions and over 8,000 direct clicks, contributing to a 132% increase in new user traffic to ExperienceSiouxFalls.com. Travel-focused engagement soared with “Plan Your Trip” interactions increasing over 200% in key markets.
