Love the Life
Getting to The Passion
It’s never enough to just talk about your hometown. It’s about getting to the passion of what you love about where you live – so others can feel that authenticity and share in it, too.
The Challenge
We’re Special. How Do We Say It?
When the city of Luverne came to HenkinSchultz with a need to refresh its
image and better appeal to families, businesses, and visitors, we began by sitting down with city leadership to understand what they loved most about their community.
The Strategy
Putting Your Best Foot Forward
Leveraging those competitive advantages, we developed a revitalized brand that included a new logo, banners, and a comprehensive
marketing strategy designed to put the city’s best foot forward. The
brand theme, “Love the Life,” tells Luverne’s story, highlights what makes
it special, and rallies the community to action.
The Results
A Growing City on the Move
The results speak for themselves: a Community Aquatic Center membership drive campaign promoting the remodeled facility led to a 67% increase in website clicks and engagement, while recruitment ads for the Executive Director of Kids Rock Child Care Center on LinkedIn and Meta generated 650+ clicks from a reach of 29,000 highly targeted individuals.
