Connecting the Creators
Uniting Sioux Falls and People
When the Chamber partnered with HenkinSchultz, our shared goal was simple: help more people understand the value of Chamber membership and inspire deeper community involvement.
The Challenge
How To Engage Growth?
As Sioux Falls continues to expand, so does the need to connect with diverse audiences—business owners, entrepreneurs, and future leaders. The Chamber needed an updated approach that could reach audiences through multiple channels while maintaining the authenticity that define Sioux Falls.
The Creative
Tell the Story of Community
HenkinSchultz developed a campaign highlighting the power of connection and collaboration through Chamber membership. We produced TV, radio, print, and billboard campaigns that celebrated Sioux Falls businesses and showcased the Chamber’s role in supporting them.
The Results
It’s Good to Negotiate
For the 2023–2024 campaign, we produced 74% added value in bonus display and broadcast time — more than doubling impressions at no extra cost. In addition, HS has proudly produced the Sioux Falls Chamber Annual Meeting Show from 2012 through 2023, delivering end-to-end event strategy, creative production, and promotion for this event.
