Pine Ridge Store Acquisition & Rural Food Access Initiative
HenkinSchultz submits the following media samples from our partnership with Buche Foods, demonstrating culturally responsive, rural-focused outreach with measurable community impact.
Television (OTT/CTV & Broadcast)
Example 1: Geo-Targeted Launch Campaign
Creative Strategy: Video creative featuring Pine Ridge photography and Lakota-inclusive messaging reinforcing food access and long-term community investment.
Target Audience: Households within Pine Ridge Reservation using streaming and mobile devices.
Impact: Strong video completion rates, increased branded search activity, and measurable reopening event attendance.
Creative Strategy: Video creative featuring Pine Ridge photography and Lakota-inclusive messaging reinforcing food access and long-term community investment.
Target Audience: Households within Pine Ridge Reservation using streaming and mobile devices.
Impact: Strong video completion rates, increased branded search activity, and measurable reopening event attendance.
Radio
Example 1: Community Access Messaging
Creative Strategy: Conversational tone emphasizing transparency, food access continuity, and tribal engagement.
Target Audience: Reservation and surrounding rural listeners.
Impact: Increased awareness of reopening timelines and strong attendance at community meetings.
Creative Strategy: Conversational tone emphasizing transparency, food access continuity, and tribal engagement.
Target Audience: Reservation and surrounding rural listeners.
Impact: Increased awareness of reopening timelines and strong attendance at community meetings.
Example 1: Ownership Announcement Ads
Creative Strategy: Local photography and respectful cultural messaging signaling stability and commitment.
Target Audience: Older residents and community leaders.
Impact: Reinforced credibility and improved clarity around ownership transition.
Creative Strategy: Local photography and respectful cultural messaging signaling stability and commitment.
Target Audience: Older residents and community leaders.
Impact: Reinforced credibility and improved clarity around ownership transition.
Social Media
Example 1: Facebook Community Campaign
Creative Strategy: Mobile-first posts featuring local imagery and culturally aligned messaging.
Target Audience: Pine Ridge residents and families.
Impact: Strong engagement rates, increased page followers, and higher direct message inquiries.
Creative Strategy: Mobile-first posts featuring local imagery and culturally aligned messaging.
Target Audience: Pine Ridge residents and families.
Impact: Strong engagement rates, increased page followers, and higher direct message inquiries.
Digital (Display, Email, SMS)
Example 1: Geo-Fenced Display & Retargeting
Creative Strategy: Location-based digital ads reinforcing food access updates and reopening information.
Target Audience: Mobile-first reservation users.
Impact: Above-benchmark click-through rates and increased information page visits.
Creative Strategy: Location-based digital ads reinforcing food access updates and reopening information.
Target Audience: Mobile-first reservation users.
Impact: Above-benchmark click-through rates and increased information page visits.
Educational Materials
Example 1: Food Locker Instructional Signage
Creative Strategy: Clear, mobile-readable instructions explaining locker access during renovation.
Target Audience: Rural residents in Pine Ridge and Marty.
Impact: Increased locker utilization and reduced community confusion.
Out-of-Home
Example 1: Community-Based Promotional Materials
Creative Strategy: Branded water bottles, coupons, flyers, newspaper ads, and earned media articles designed to reinforce food access messaging using trusted, locally available channels. Each touchpoint leveraged existing community gathering spaces and media outlets to maximize visibility.
Target Audience: Pine Ridge residents, families, and community stakeholders.
Impact: Expanded message reach through grassroots distribution, increased coupon redemption and store visits, and strengthened credibility by utilizing established community resources to further ownership and food access messaging.
Creative Strategy: Branded water bottles, coupons, flyers, newspaper ads, and earned media articles designed to reinforce food access messaging using trusted, locally available channels. Each touchpoint leveraged existing community gathering spaces and media outlets to maximize visibility.
Target Audience: Pine Ridge residents, families, and community stakeholders.
Impact: Expanded message reach through grassroots distribution, increased coupon redemption and store visits, and strengthened credibility by utilizing established community resources to further ownership and food access messaging.
