Three Logos, One Brand, Hundreds of Products

When you’re a research and development company emphasizing natural products, how do you look both natural and high tech? That was one of the challenges posed to HS when Bioverse approached us.

The Minnesota-based company has two primary product lines: Healthy Ponds and Healthy Farms. Healthy Ponds creates safe and innovative ways to improve pond-water quality. Healthy Farms offers products for lagoon treatment, animal nutrition and soil health.

Bioverse needed to give each an updated look with new logos that worked in tandem – as well as update their corporate logo. By emphasizing a circle element in the design, we built subtle variations between Bioverse, Healthy Ponds and Healthy Farms that were easily identifiable.

It was a monumental task to apply brand identity to packaging, trade show displays, and print collateral. All together, they have hundreds of products.

We also created a feature rich e-commerce website for Healthy Ponds. The site took on a new look and offered a streamlined way for customers to order. Healthy Farms website got a design update with a lot of new features too.

When you’re a company like Bioverse, which is always innovating, keeping all executions aligned with a strong brand becomes especially important.