There are routines, practices and procedures that Avera Heart Hospital must conduct each day in the interest of saving lives and healing hearts. What sets them apart from other hospitals is their unique approach to each workday. They say good morning with a prayer and a pledge. We celebrated this important piece of Avera cultural with a TV spot to tell the story and remind others – and ourselves – of country, dedication and service. Television tells the story. But it’s the people of Avera who write the chapters daily.