Integrated Digital Marketing for National Reach
Advancing Access to Virtual Care
Since 2021, HenkinSchultz has partnered with Avel eCare—one of the nation’s leaders in telemedicine—to build a modern, compliant, and measurable digital engine for growth across hospital, EMS, and rural health audiences.
The Challenge
Grow Nationwide Awareness and Leads
Avel needed an integrated web strategy to reach high-value decision-makers (hospital executives, rural providers, EMS leaders), support evolving service lines, and do it all within strict healthcare and data-privacy guardrails.
The Strategy
An integrated, compliant growth stack
An integrated digital strategy for Avel included many tactics, balancing design, compliance and execution, including:
Website & UX
Modern WordPress design and maintenance to support new and growing service lines. Built for accessibility, security, and performance with regular backups and updates.
Search & Content
Ongoing SEO, keyword tracking, and content built around ranking opportunities. Monthly reporting to track progress and guide strategy.
Paid Digital
Targeted Google, display, and geofencing ads that reach hospital and EMS leaders. Creative refreshed quarterly with ongoing A/B testing.
CRM, Email & PR
HubSpot setup for lead tracking and segmented outreach. Press releases, newsletters, and provider communications that meet compliance standards. Social and PR amplified across regional and national audiences.
Governance & Process
Regular strategy meetings, live dashboards, and clear KPI reporting. All campaigns built with data security and HIPAA compliance in mind.
The Results
Measurable Momentum
The program consistently increased qualified website traffic, inbound leads, and national visibility. Avel continues to engage hospital administrators, EMS directors, and healthcare systems through coordinated ad campaigns, PR-supported email, and an optimized web presence.
