Building Trust

In 2016, American Bank & Trust was looking to expand its operations into the Sioux Falls area. For 125 years it had provided community banking, mortgage services, private banking and wealth management, but was relatively unknown to the Sioux Falls community. It tapped HenkinSchultz to introduce them to the community. We helped them refresh their logo, craft a new positioning line and create an exciting ad campaign (“Take Flight”) to showcase their staff and services. And with the wonderful success American Bank & Trust saw after only a few months, it decided to build even more branches in the city. With the help of HenkinSchultz, the financial services provider is taking flight as one of the most known and trusted in the Sioux Falls area.

• Branding
• Creative