The big picture of marketing, research, planning and thinking before any execution.
You really shouldn’t be advertising until you know why.
Market ResearchGain insights about your audience, product perception and competition.
Situation AnalysisThe current landscape of you, your competition and your market.
Target MarketSegmenting your targets into profiles.
Competitive AnalysisAn in-depth look at competition’s strengths and weaknesses.
PositioningUnderstanding your perception in the marketplace.
Strategic PlanningWhere do you want to be and how can you get there?
ExecutionsThoughtful mix of advertising, digital, PR and more.
Marketing is the broader term for an entire range of things you do to move your product or service and communicate with your targets.
Remember the 4Ps of Price, Product, Place, Promotion? We like to think of marketing as the ‘why’ before the ‘how’.
It’s big picture stuff that requires thought and planning before you ever begin to advertise in any form. If you are a new business starting your marketing plan or an existing one struggling with executing it, HenkinSchultz is here.
Clients We've Impacted:
A Few Testimonials:
For over 30 years I have been personally and professionally involved with HenkinSchultz in business and in charitable efforts. Their team has gone “above and beyond” to build programs and develop brands. Whether it is traditional media, PR efforts or social media, HenkinSchultz excels in delivery and cost.Tom Walsh Sr., CEO & Chairman,GreatLIFE Golf & Fitness Club
The Foundation has worked with HenkinSchultz for nearly a decade, and they have been absolutely critical in creating the most moving and memorable events we’ve ever done. After every event, we ask HenkinSchultz, ‘How are you going to top that?’ Each time, they do.Steve Erpenbach, President & CEOSDSU Foundation