The big picture of marketing, research, planning and thinking before any execution.
You really shouldn’t be advertising until you know why.
Market Research
Gain insights about your audience, product perception and competition.Situation Analysis
The current landscape of you, your competition and your market.Target Market
Segmenting your targets into profiles.Competitive Analysis
An in-depth look at competition’s strengths and weaknesses.Positioning
Understanding your perception in the marketplace.Strategic Planning
Where do you want to be and how can you get there?Executions
Thoughtful mix of advertising, digital, PR and more.Marketing is the broader term for an entire range of things you do to move your product or service and communicate with your targets.
Remember the 4Ps of Price, Product, Place, Promotion? We like to think of marketing as the ‘why’ before the ‘how’.
It’s big picture stuff that requires thought and planning before you ever begin to advertise in any form. If you are a new business starting your marketing plan or an existing one struggling with executing it, HenkinSchultz is here.
Clients We've Impacted:









