Make Your Website Work for Your Business
It’s not just a URL, it’s YOU.
Everyone wants a good-looking website. But it’s important that your website works the way it should, too. In this blog, HenkinSchultz provides a high-level overview of how to get the most out of your website’s content–and how you can make it work harder for you.
Your Website is a Reflection of You–and it Should Be a Salesperson
It’s always great when we can interact with customers personally, but we know most new customers will seek us out online first. Don’t you want that first introduction to be a positive one that delivers results? Until you get the opportunity to get some face time, your website needs to do a lot of work while you’re not in the room.
When thoughtfully built, your website is a salesperson: answering a need, demonstrating solutions and asking for business. Here are a few ways you can make sure it happens.
- Be creative in your content, design and interactions. You need to stand out in the sea of content your customers encounter each day.
- Make sure your website reflects your personality as a business. You want your message to sound genuine. Modern shoppers are savvy and will feel it at a gut level if you’re on the level. And if you’re not, they’ll hit the door running.
- Focus on the why and the how of your business. Your potential customers will understand quickly whether you can meet their needs. Those are table stakes. But they’ll make lasting connections with your brand when they understand your mission and connect with you on a personal level.
Show You’re Trustworthy and Generate the Lead
Generating leads means asking for their personal information. Unless your potential customers trust you, they’re not going to freely give up their information or inquire about your business without first feeling you are trustworthy.
Your website can help do that. Including simple things like your location, your key team members and info about certifications or associations help prove–not only your existence–but your reputation.
With this in mind, it’s important to not only talk about yourself. You also need to demonstrate what you can do for the customer. If you can do that accurately and creatively, you stand a much better chance of capturing that lead.
So be sure to ask your visitor for something–and give them something in return:
- Call us to learn more about “offer X”
- Sign up for blogs or newsletters you may find helpful.
- Join our mailing list–and we’ll be sure to only contact you with information that is relevant to you.
- OR ask to share your link and “like us” on social platforms
An Expense That Should Pay For Itself
Building, revamping, hosting and updating a website is an expense. But more importantly, it is an expense that should pay for itself. That’s another way to say your website is one of the most important investments you can make. You can’t afford to get it wrong.
With a little effort and expense up front, you can make it yield many returns if you do the following:
- Be creative
- Solve problems
- Show you are trustworthy
- Be genuine
- Suggest solutions
- And engage with your customer
By following these general guidelines, you can create a solid foundation for your web strategy. But these tips are just the beginning of what must be an ongoing process. To learn more about how HS can make your website work harder for your business and boost your bottom line, book a meeting today or email us at hello@henkinschultz.com.
