A small town girl with big ideas, Lynell is one of South Dakota’s own who earned her BS in communications arts from Illinois Institute of Technology’s Institute of Design, worked for an agency in Chicago on notable national accounts, then scooted back home to raise a family.

As Creative Director, Lynell understands the fine balance of form and function required in commercial art. She has outrageous amounts of fun with talented coworkers and awesome clients figuring out how different elements of a campaign can play well together and writing song lyrics for the company’s infamous parties. What could be better than that? Creating relationships that last and two smart sons that share her passion for making art.