You may be savvy on the latest mobile app or social media platform—but you also need some serious expertise to keep up with digital marketing and the various applications. A social media account alone is not a strategy. You now have the opportunity to market products and services using various channels—from email marketing, to search engine optimization, marketing automation and more.

The HenkinSchultz digital team knows smart objectives for digital marketing.

We furiously study consumer behavior online. We strive to understand how they consume content. What is their user experience? What can we learn from it? For example, did you know that roughly 60% of all website searches are from mobile phones? Mobile marketing and all online marketing efforts must work together.

And with the advent of journey mapping in marketing, we can target audiences on all of their preferred platforms while programming our deliveries to match their behavior. With HS, every placement has a purpose, and all strategies work towards moving prospects through your marketing funnel.

One of the most exciting things about digital marketing is the powerful analytics and digital tracking tools at your fingertips. Our digital strategists will work with you to develop your custom digital marketing goals and Key Performance Indicators (KPI’s). We track smart objectives by studying impressions, conversions, click-through rates and more to deliver robust reporting.

We then look at the metrics with you. We’ll determine where we are underperforming and overperforming, make adjustments and repeat. Digital advertising is highly measurable, customer driven and cost effective.