Digital Marketing & Media Strategists | HenkinSchultz

We get ahead of digital marketing, so you can keep up with it.

Digital media continues to grow exponentially. The way you used your device, application or phone yesterday, will likely change tomorrow.

All this change makes it a great time to use the strength of digital advertising to deliver powerful messages to customers.

Having a powerful message is essential part of every marketing budget.

You may be savvy on the latest mobile app or social media platform. But you also need some serious expertise to keep up with digital marketing and the various applications. A social media site alone is not a strategy. You now have the opportunity to market products and services using various channels. From email marketing, to search engine optimization, marketing automation and more.

The HenkinSchultz digital team knows digital technology.

We furiously study consumer behavior online. We strive to understand how they consume content. What is their user experience? What can we learn from it? For example, did you know that roughly 60% of all website searches are from mobile phones? Mobile marketing and any online marketing must work together.

One of the most exciting things about digital marketing is the powerful analytics at your fingertips. Our digital strategist will work with you to develop your goals and Key Performance Indicators (KPI’s). We track impressions, conversions, click through rates and more to deliver extremely robust reporting.

We then look at the metrics with you. We’ll determine where we are underperforming and overperforming, make adjustments and repeat. Digital is highly measurable, customer driven and cost effective.

Digital Marketing Services Include:

  • Search Engine Optimization
  • Position Tracing
  • Keyword Research
  • Search Engine Marketing
  • Google Ads – Search and Display
  • Bing Ads – Search and Display
  • Marketing Automation
  • Email Marketing
  • Social Media Content Creation
  • Social Media Management
  • Social Media Advertising
  • Digital Analysis
  • Geofencing Advertising
  • Programmatic Digital Ads
  • Native Ad Placement
  • Local Pack Management
  • Analytics

Certifications Include:

  • Google Search
  • Google Display
  • Google Shopping
  • Google Analytics
  • HubSpot Inbound

Digital Projects We Have Worked On:

American Bank & Trust

American Bank & Trust

Missouri River Energy Services

Missouri River Energy Services

Healthy Ponds

Healthy Ponds

The Gas Stop

The Gas Stop

Blogs Related to Digital Strategy:

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How a Digital Competitive Analysis Benefits Your Business

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…
HenkinSchultz
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Celebrating the Art of Storytelling through Event Marketing

What does an Indiana seed company have in common with Nashville? Quite a bit actually. Like Nashville, Midwest Seed Company has always been good at storytelling. Midwest Seed took to the streets of Nashville to celebrate with clients and host a weekend of storytellers. HenkinSchultz helped with event marketing and branding the entire ‘Funseekers’ experience. What Exactly is Funseekers? Funseekers is a program Midwest Seed developed years ago. You could say it’s a thank you trip for their customers and prospects, but it’s a lot more than that. “Our Funseekers trips are really about living up to our customer focus…
HenkinSchultz
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Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019