Digital Marketing & Media Strategists | HenkinSchultz

We get ahead of digital marketing, so you can keep up with it.

Digital media continues to grow exponentially. The way you used your device, application or phone yesterday, will likely change tomorrow.

All this change makes it a great time to use the strength of digital advertising to deliver powerful messages to customers.

Having a powerful message is essential part of every marketing budget.

You may be savvy on the latest mobile app or social media platform. But you also need some serious expertise to keep up with digital marketing and the various applications. A social media site alone is not a strategy. You now have the opportunity to market products and services using various channels. From email marketing, to search engine optimization, marketing automation and more.

The HenkinSchultz digital team knows digital technology.

We furiously study consumer behavior online. We strive to understand how they consume content. What is their user experience? What can we learn from it? For example, did you know that roughly 60% of all website searches are from mobile phones? Mobile marketing and any online marketing must work together.

One of the most exciting things about digital marketing is the powerful analytics at your fingertips. Our digital strategist will work with you to develop your goals and Key Performance Indicators (KPI’s). We track impressions, conversions, click through rates and more to deliver extremely robust reporting.

We then look at the metrics with you. We’ll determine where we are underperforming and overperforming, make adjustments and repeat. Digital is highly measurable, customer driven and cost effective.

Digital Marketing Services Include:

  • Search Engine Optimization
  • Position Tracing
  • Keyword Research
  • Search Engine Marketing
  • Google Ads – Search and Display
  • Bing Ads – Search and Display
  • Marketing Automation
  • Email Marketing
  • Social Media Content Creation
  • Social Media Management
  • Social Media Advertising
  • Digital Analysis
  • Geofencing Advertising
  • Programmatic Digital Ads
  • Native Ad Placement
  • Local Pack Management
  • Analytics

Certifications Include:

  • Google Search
  • Google Display
  • Google Shopping
  • Google Analytics
  • HubSpot Inbound

Digital Projects We Have Worked On:

American Bank & Trust

American Bank & Trust

Missouri River Energy Services

Missouri River Energy Services

Healthy Ponds

Healthy Ponds

The Gas Stop

The Gas Stop

Blogs Related to Digital Strategy:

Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
Rachel Speiser
August 19, 2019
HS Social Campaign TipsDigital

Tips for Running a Successful Social Media Campaign

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…
HenkinSchultz
July 10, 2019
MetricsDigital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
Rachel Speiser
June 25, 2019