Digital Marketing & Media Strategists | HenkinSchultz

We get ahead of digital marketing, so you can keep up with it.

Digital media continues to grow exponentially. The way you used your device, application or phone yesterday, will likely change tomorrow.

All this change makes it a great time to use the strength of digital advertising to deliver powerful messages to customers.

Having a powerful message is essential part of every marketing budget.

You may be savvy on the latest mobile app or social media platform. But you also need some serious expertise to keep up with digital marketing and the various applications. A social media site alone is not a strategy. You now have the opportunity to market products and services using various channels. From email marketing, to search engine optimization, marketing automation and more.

The HenkinSchultz digital team knows digital technology.

We furiously study consumer behavior online. We strive to understand how they consume content. What is their user experience? What can we learn from it? For example, did you know that roughly 60% of all website searches are from mobile phones? Mobile marketing and any online marketing must work together.

One of the most exciting things about digital marketing is the powerful analytics at your fingertips. Our digital strategist will work with you to develop your goals and Key Performance Indicators (KPI’s). We track impressions, conversions, click through rates and more to deliver extremely robust reporting.

We then look at the metrics with you. We’ll determine where we are underperforming and overperforming, make adjustments and repeat. Digital is highly measurable, customer driven and cost effective.

Digital Marketing Services Include:

  • Search Engine Optimization
  • Position Tracing
  • Keyword Research
  • Search Engine Marketing
  • Google Ads – Search and Display
  • Bing Ads – Search and Display
  • Marketing Automation
  • Email Marketing
  • Social Media Content Creation
  • Social Media Management
  • Social Media Advertising
  • Digital Analysis
  • Geofencing Advertising
  • Programmatic Digital Ads
  • Native Ad Placement
  • Local Pack Management
  • Analytics

Certifications Include:

  • Google Search
  • Google Display
  • Google Shopping
  • Google Analytics
  • HubSpot Inbound

Digital Projects We Have Worked On:

American Bank & Trust

American Bank & Trust

Missouri River Energy Services

Missouri River Energy Services

Healthy Ponds

Healthy Ponds

The Gas Stop

The Gas Stop

Blogs Related to Digital Strategy:

HS Social Campaign TipsDigital

Tips for Running a Successful Social Media Campaign

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…
HenkinSchultz
July 10, 2019
MetricsDigital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
Rachel Speiser
June 25, 2019
seo successSEO

Three Ways to Increase Your Website’s SEO

Are you looking for ways to move your website up on the search engines? While there are many factors, hundreds in fact, that go into ranking a website on search engines, we've listed out three proven ways that will help you get pushed up on the search engines. 1. Start a blog on your website If you want to improve your search engine optimization, or SEO, a blog is a great place to start. Blogging is good for your ranking for a number of reasons. It not only keeps your site content fresh, but a blog is a great way…
HenkinSchultz
June 4, 2019